6 Tips On How To Approach An Art Gallery And Find Gallery Representation

Artist painting

Artist sends portfolio to art gallery

6 Tips on How To Approach an Art Gallery and Find Gallery Representation

Gallery inundated withemails from artists

Gallerist selects 1 artist

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6 Tips on How To Approach an Art Gallery

and Find Gallery Representation

By Nalini Malaviya

Art Scene India

http://www.artsceneindia.com/

From http://www.artsceneindia.com


For new and upcoming artists it may be difficult to approach an art gallery and find gallery representation.

Here are a few points to help you get started.



Have A Systematic Approach

1. Annual art exhibitions: These are organized by art schools annually and it is one of the ways to get noticed by gallery managers and representatives.

2. Reference point: One of the best ways to get a gallery to review your portfolio and to agree to meet you is by ‘reference’.




3. Shortlist: Zero in on the galleries that you would like to approach. It doesn’t make sense to send your artworks to all the galleries possible, because your art may not be suitable for many of them. For instance, a gallery specializing in photography will not be interested in your paintings or videos.




4. Contact the Gallery:

• Create a portfolio: Make an artist portfolio with your best images, an excerpt from your artist statement, resume and selected exhibitions.

• Contact: Send an e-mail to the gallery - write a polite covering letter and send your portfolio to the gallery.

• Follow up.




5. Be visible: You can also participate in juried exhibitions and apply for art grants, which may give you visibility.

6. Network: Networking with the right people can really get you places. Visiting art shows and events and being active online will allow you to grow your network of like-minded people.



Final Tips

• Keep the content limited; nobody has time to go through hundreds of images and pages and pages of written material.

• Allow sufficient time to pass before you follow up with a gallerist/curator.

• Always make an appointment before you show up at the gallery.



There is no quick fix solution, but as an artist who is talented you will find the right gallery for you. Be patient and persevere.

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6 Tips On How To Approach An Art Gallery And Find Gallery Representation