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50 Asks in 50 Weeks: How to Jumpstart Your Development Office
Amy Eisenstein, MPA, CFRE
Tri Point Fundraising
Follow on Twitter
#50Asks
@amyeisenstein
Shelter – Upon Arrival
2 Gov’t Grants
5 Foundation Grants
1 Awards Dinner (Event) (no sponsorships)
1 Year End Appeal
1 Card Sale
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10 Asks (Solicitations)
Shelter – End of Year 2
2 Gov’t Grants No Change
8 Foundation Applications (+3)
1 Awards Event (+6 Sponsors) (+6)
1 Year End Appeal No Change
No Card Sale (-1)
10 Individual Solicitations (+10)
2 Newsletters w/ BRE’s (+2)------------------------------------------------------------------------------
30 Asks (+20)
Key Strategies to Raise More Money:
Ask frequently
Diversify
Ask smart
Counting Your Asks (Solicitations)
Grant proposals = 1 ask
Sponsorship proposals = 1 ask
Individual solicitations = 1 ask
Bulk Mail/ Email = 1 ask
Counting Your Asks
How many asks do you currently do?
Which areas need additional asks for you to have a diversified fundraising plan?
What can you do to increase the
number of asks you make?
Bulk Mail
Traditional and Electronic
Snail Mail and Email
Have a solid plan
Personalize, personalize, personalize
Individuals
Board Members (100% Participation)
Identifying Prospects
Events
Event Pros and Cons
Event Fundraising Committee
Sponsorships,
Not Ticket Sales
Grants
Research grants proactively
Call foundations to build relations
Follow guidelines and answer questions
Parting Thought
If You Don’t Ask, You Won’t Get.
Amy Eisenstein, MPA, CFRE
www.tripointfundraising.com
Follow me @amyeisenstein
SPECIAL OFFER:Receive a 10% discount off my book (from my website):
Discount Code: 50AsksOffer
