5 Content Marketing Lessons from Guns N’

Roses

Guns N’ Roses Facts

Guns N’ Roses formed in Los Angeles, CA, in 1985.

Debut album Appetite for Destruction reached No. 1 on the Billboard 200.

"Sweet Child of Mine“ is their single that reached No. 1 on the Billboard Hot 100.

Guns N' Roses have been credited with reviving the mainstream popularity of rock music.

Why Content Marketing Tips From Guns N’ Roses ?

Because:

Sometimes the best inspiration is found in the strangest places.

Taking a little inspiration from a rock n roll band’s success can lead your content marketing efforts down the road to “Paradise City”.

Let’s check out the lessons !

1. Welcome to the jungle

Guns N Roses made a name for themselves building a reputation for amazing performances, paying attention to what the crowd reacted to, and delivering it consistently.

How to do it like them ?

Listen to your audience.

Find out what their pain points are.

Understand the hot topics.

Build credibility by delivering content that takes on a fresh perspective, solves problems, and both entertains and is a

bit edgy.

2. Do something unexpected

After Appetite for Destruction Guns N Roses released an acoustic record which completely contradicted the hard

rock sound they had become so well known for.  

How to do it like them ?

Use the element of surprise to make your content stand out from your competitors, while at the same time exposing it beyond your initial reach and audience.

Do research.

Be innovative.

Be creative

Spot opportunities

3. Don’t do it Alone

Guns N’ Roses have a rotating lineup of top notch musicians, that back them up and contribute to their records.

How to do it like them ?

Use outsource writers.

Ask experts in your industry.

Ask employees to contribute to your content marketing efforts.

Your content strategy will benefit greatly from the talent that surrounds you.

4. Visual Rocks

Guns N Roses business is rock n roll music, but what helps sell that music and spread their brand is the visual

element.

How to do it like them ?

Slicing and dicing your content into visual elements such as:

Infographics.

Slideshare presentations.

Instagrams.

Videos. 

5. Just a little patience.

Guns N’ Roses were playing for years on the Sunset Strip with very little success. It took persistence and a

commitment to not giving up after a few miserable shows.

How to do it like them ?

Commit to be consistent with your content.

Always search for new content ideas.

Gives your audience different ways to consume your messages.

Remember !

Content is an ongoing medium!

Content Marketing is an enduring relationship that grows!

Content marketing success doesn’t happen overnight!

Thank you for the images

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