Google Analytics Intro - AccountsUsing Accounts and Profiles

A Google Analytics profile is a set of configuration parameters that define a report.

You need at least one profile in your account to view  your data.

1. Your first profile is automatically created at the end of your GA account sign-up process.

Using Accounts and Profiles

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One website can have multiple separate reports.

1. By creating 2 profiles for  U.S. Vistors vs European visitors you would have:

• One GA account• Two Profiles• Generating two report

sets.

Using Accounts and Profiles

1U.S visitors

European Visitors

Multiple Websites Multiple Profiles

1. If you have multiple websites you would create separate profiles for each (domain) within the same GA account.

Thus allowing you to have reports for each and desired filters applied to them respectively. 

Note: Creating a new profile for a new domain generates a new  Async.  

See Deploying Async as part of our series to implement this new domain Async code.

Using Accounts and Profiles

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Multiple  Functions/ Divisions

 Multiple Profiles

1. If there are different functions or divisions within a business, you would commonly create separate profiles for them.

Thus allowing those responsible for that division to have their own reports.

Using Accounts and Profiles

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Single Website Multiple Profiles

1. On a website with separate responsibilities such as Customer Support vs Marketing you would create a separate profile.

Using Accounts and Profiles

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Once you have setup your profiles, you cannot create an aggregate report in the future.

There is no ability to rollup the individual reports.

A method you could use is to produce an aggregate report first and then use filters to generate the separate reports.

Using Accounts and Profiles

Filtered Report

Filtered Report

Filtered Report

Filtered Report

Aggregate Report

GOOGLE ANALYTICS INTRO - Accounts

Today we covered:Using Accounts and Profiles

Contact me for more information on any item in the series.

massimo@mpaolini.com