10 WAYS To Use Video 10 WAYS To Use Video to Promote Your to Promote Your

BusinessBusiness

By Bob Snowzell

The Growth of VideoThe Growth of Video• The growth of YouTubeThe growth of YouTube 22ndnd most visited search engine/website most visited search engine/website 65,000 new videos posted every day65,000 new videos posted every day 2 billion videos per day are watched2 billion videos per day are watched

• Used by CorporatesUsed by Corporates: : Starbucks, M & S, Starbucks, M & S, Talk Talk, Reebok, Kuoni,Talk Talk, Reebok, Kuoni,

• OthersOthers: : Cumberland Hotel, Arriva, Farmer Cumberland Hotel, Arriva, Farmer Copleys, The Business Network, Business for Copleys, The Business Network, Business for Breakfast,Wedding BellsBreakfast,Wedding Bells

• 300 video300 video sharing sitessharing sites

Videos Deliver ResultsVideos Deliver Results

Significant Growth – Significant Growth – Marks & SpencerMarks & Spencer

The Effect of VideoThe Effect of Video• Engages VisitorsEngages Visitors more effectively more effectively

than traditional meansthan traditional means• Builds Credibility & TrustBuilds Credibility & Trust through through

testimonials, FAQs etc testimonials, FAQs etc • Increased visitor confidenceIncreased visitor confidence & makes & makes

you stand out from your competitionyou stand out from your competition• Brings to life,Brings to life, & shows in action, a & shows in action, a

companys products services not ably companys products services not ably communicated by image or text.communicated by image or text.

• Increases the potential market Increases the potential market audience-audience- through Youtube & video through Youtube & video sharing sites sharing sites

The Benefits of VideoThe Benefits of Video• Engages VisitorsEngages Visitors – – increased confidence increased confidence

& improved conversion rates& improved conversion rates

• Builds CredibilityBuilds Credibility – – improved conversion improved conversion

rates rates

• Increased Confidence-Increased Confidence- Strengthen brand &Strengthen brand &

improved conversion ratesimproved conversion rates

• Skills DemonstationSkills Demonstation – – increases awareness increases awareness

& increased conversion rates& increased conversion rates

• Increased audienceIncreased audience - - Brand building, Brand building,

increased message awarenes,increased increased message awarenes,increased visitors to website- increased Conversion ratesvisitors to website- increased Conversion rates

The Power of VideoThe Power of Video• Increases Customer Intent to Buy - up to Increases Customer Intent to Buy - up to 37%37%

• Increases brand awarenes – up to Increases brand awarenes – up to 46%46%

• Increase message awareness – up to Increase message awareness – up to 68%68%

• Up to Up to 53 times53 times more likely to get first page Google more likely to get first page Google ranking than conventionally optimised websitesranking than conventionally optimised websites

• Embedded video into email newsletters achieve a Embedded video into email newsletters achieve a 2-3 2-3 timestimes improvement in ‘click-through- rate. improvement in ‘click-through- rate.

No 1 - Promotional VideoNo 1 - Promotional VideoDemonstrate:Demonstrate:

• A serviceA service• A productA product• Company premisesCompany premises• A processA process• The OwnersThe Owners• Companys VisionCompanys Vision

e.g, e.g, http://www.business-network-ltd.co.ukhttp://www.business-network-ltd.co.uk

No 2 – Satisfied Client No 2 – Satisfied Client TestimonialTestimonial

• More believableMore believable

• Builds TrustBuilds Trust

• Builds CredibilityBuilds Credibility

• Use them on video sharing sites Use them on video sharing sites & Youtube& Youtube

e.g, e.g, Dave ManghamDave Mangham

No 3 Questions Answered-No 3 Questions Answered-(FAQ’s)(FAQ’s)

• Answer the 5 most asked Answer the 5 most asked questions-each with a short videoquestions-each with a short video

• Answer the 5 should ask Answer the 5 should ask questions each with a short videoquestions each with a short video

• e.g, e.g, Rob CopleyRob Copley

No 3 Questions Answered-No 3 Questions Answered-(FAQ’s)(FAQ’s)

No 4 – let me introduce you No 4 – let me introduce you to:to:

Video of key staff that may have an Video of key staff that may have an influence on: influence on:

• credibilitycredibility

• trusttrust

• reliabilityreliability

• i.e, receptionist, packer, technician etci.e, receptionist, packer, technician etc

No 5 – ‘How To’ VideosNo 5 – ‘How To’ Videos

• Does your product or service solve Does your product or service solve a problem?a problem?

• ‘‘How To’ is used significantly on How To’ is used significantly on ‘youtube’ & Google‘youtube’ & Google

Example: Example: owl electricity owl electricity monitor(howmonitor(how to save…) to save…)

No 6 – Instruction Manuals/ No 6 – Instruction Manuals/ product Knowledgeproduct Knowledge

• InstructionsInstructions• AdviceAdvice• HelpHelp

• People viewing your video on Youtube & other People viewing your video on Youtube & other sites, could percieve you as the ‘expert’ in your sites, could percieve you as the ‘expert’ in your field!field!

• Achieve Page 1 Google as a result( ie Leodis Achieve Page 1 Google as a result( ie Leodis Stairlifts)Stairlifts)

Videos THumbnails Videos THumbnails

No 7 – Upload to Video No 7 – Upload to Video Sharing SitesSharing Sites

e.g, e-bob message

No 8 – Include in No 8 – Include in newsletters/ emailsnewsletters/ emails

No 9 – Upload to Google No 9 – Upload to Google maps, yell.commaps, yell.com

No 9 – Upload to Google maps, No 9 – Upload to Google maps, yell.comyell.com

No 10 – Post Video profile No 10 – Post Video profile to LinkedIn + other to LinkedIn + other networking sitesnetworking sites• More InformativeMore Informative

• Increased viewing of profileIncreased viewing of profile

• More personableMore personable

• Able to communicate your Able to communicate your passion for what you dopassion for what you do

• Builds brandBuilds brand

No 10 – add video profile to No 10 – add video profile to LinkedinLinkedin

Will it Cost a Fortune?Will it Cost a Fortune?

• Do it yourself?Do it yourself?: Cameras & Video Editing : Cameras & Video Editing

Software down in price or:Software down in price or:

• Online Video Marketing CompanyOnline Video Marketing Company::

Video Testimonies & FAQs( up to 1 min) - Video Testimonies & FAQs( up to 1 min) -

from £95+ VATfrom £95+ VAT

Promotional/demo videos ( up to 90 secs) - Promotional/demo videos ( up to 90 secs) -

from £250+ VATfrom £250+ VAT

Offer for Business Network Offer for Business Network MembersMembers

For all ‘video’ orders placed For all ‘video’ orders placed

by 31 october 2010by 31 october 2010

40% off40% offOur already incredible rates!Our already incredible rates!

10 Ways to Use Video to 10 Ways to Use Video to Promote Your BusinessPromote Your Business

Any Questions?Any Questions?

10 ways to Use Video to 10 ways to Use Video to Promote Your BusinessPromote Your Business

Thank you for listeningThank you for listening

Bob Snowzell

www.e-bob.co.ukwww.e-bob.co.uk

Internet Marketing Internet Marketing

using Video, SEO & PPCusing Video, SEO & PPC

01924 27272101924 272721