Google Analytics Intro - ReportsTable Filters

Google Analytics Intro - Reports

Having a long list of Source Medium in your table and trying to browse through each table row can be time consuming and less than an optimal approach.

Even using differentTable Views doesn't facilitate drilling down to targeted data.

To simplify the process &  display specific / desired data you can use:

TABLE FILTERS

Google Analytics Intro - Reports

There are two approaches of filtering your table data:

The first is a Simple Format:

Setting the Filter Source to containing or excluding and entering keyword(s) or pattern match in the field.

This applies just to the Source Medium column.

In this example we:

1. Selected containing2.  Entered "google"

and the number of source medium entries went from 39 to just 5.

Google Analytics Intro - Reports

The second filtering approach is the Advance Filter.

This allows for Filtering on multiple criteria such as visits, time on site, etc.

In this example we:

1. Selected "containing" for Source Medium and kept "google"

2.  We added a new condition of visits equal to "2"

and our results are reduced from 5 to 2.

Google Analytics Intro - Reports

Pattern Matching

The Simple Format & Advanced Filter use  Regular Expressions for pattern matching.

Very straight forward:

 Containing or Excluding& 

 Equality selection

They even allow partial matching by entering a portion of a word and are not case sensative.

Google Analytics Intro - Reports

Today we covered:Table Filters

Contact me for more information on any item in the series.

massimo@mpaolini.com Web Analytics Consultants