Ethos Technologies © 2011

Ethos Technologies © 2011

http://www.ethostechnologies.com/

Ethos Technologies © 2011

anytao

http://t.sina.com.cn/anytao

http://anytao.cnblogs.com

Ethos Technologies © 2011

Ethos Technologies © 2011 5

TIME

IT C

AP

AC

ITY

Actual Load

Allocated IT-capacities

Too Much Power

= Unhappy

CFO

Not Enough Power

= Grumpy

Customers & Unhappy

CEO

Load Forecast

Ethos Technologies © 2011

Actual Load

Capacity on

Demand

Lower Capex

No capital laying idle

= Happy CFO

No screaming

customers

=

Quiet CEO Golf Days

Knob goes up...

And... down

Time

IT C

AP

AC

ITY

Load Forecast

Ethos Technologies © 2011

Usage

Co

mp

ute

Time

Average

Inactivity

Period

Co

mp

ute

Time

Average Usage

Average Usage Co

mp

ute

Time

Co

mp

ute

Time

Average Usage

Ethos Technologies © 2011

Software-as-a-Service

consume

“SaaS” Platform-as-a-Service

build

“PaaS” Infrastructure-as-a-

Service

host

“IaaS”

Ethos Technologies © 2011

Packaged

Software

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Yo

u m

an

ag

e

Infrastructure (as a Service)

Storage

Servers

Networking

O/S

Middleware

Virtualization

Data

Applications

Runtime

Man

ag

ed

by v

en

do

r

Yo

u m

an

ag

e

Platform (as a Service)

Man

ag

ed

by v

en

do

r

Yo

u m

an

ag

e

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Software (as a Service)

Man

ag

ed

by ve

nd

or

Storage

Servers

Networking

O/S

Middleware

Virtualization

Applications

Runtime

Data

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

Web Role Worker Role

Ethos Technologies © 2011

StatusSvc

HTTP

Port 80

Http

Port 8090

Http

S XL M

200px

200px

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

Extending SQL Server to the Cloud

Ethos Technologies © 2011

Ethos Technologies © 2011

SQL Azure

TDS

Your

App

Change Connection String

Ethos Technologies © 2011

Extending .NET to the cloud with Internet Scale Utility Services

Ethos Technologies © 2011

Application #1 Application #2 Direct Connection facilitated by

Service Bus if that is best

connection mechanism.

Text

XML

Graphics

Binary Data

Streaming

Firewall

Send

Receive

Exchange messages between loosely

coupled, composite applications.

Send

Receive

Ethos Technologies © 2011

Applications or Users

Simplify and automate

complex authorization

schema requests.

Provide abstraction for

federated claims-based

authentication.

Easily establish secure trust relationship.

Data and Applications

Ethos Technologies © 2011

Customer Service Provider

Microsoft

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

http://changetech.cloudapp.net

Ethos Technologies © 2011

$798 $1,198 $2,574

$10,747

$21,093

$5,708 $5,708 $5,708

$16,541

$30,082

20,000 40,000 100,000 500,000 1,000,000

Azure Cost per month

Legacy Cost per month

Ethos Technologies © 2011

Ethos Technologies © 2011

http://kdrcrm.cloudapp.net/

Ethos Technologies © 2011

On-premise Azure

Dedicate Hosting Company Windows Azure + SQL Azure

$20,000/Year Single Tenancy $10,000/Year

Multi Tenancy (more lower)

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

Ethos Technologies © 2011

http://www.azure.com

http://social.msdn.microsoft.com/Forums/en-US/windowsazure/threads/

http://blogs.msdn.com/azchina/default.aspx

http://blogs.msdn.com/b/windowsazure/

http://blog.smarx.com/

http://dunnry.com/blog/

http://geekswithblogs.net/shaunxu/

http://preview.channel9.msdn.com/Shows/Cloud+Cover

Ethos Technologies © 2011