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SOCIAL MEDIA: IS IT WORTH IT?TWITTER:
@GETOZSTANDING
Matthew Mclaughlin, Loughborough University, EnglandPersonal Twitter: @matthewlboro
Email: [email protected]
DISSEMINATION STRATEGIES : SOCIAL MEDIA,
WHY SHOULD WE DO IT? PER YEAR, PHYSICAL INACTIVITY COSTS AUSTRALIA**:
-$13.8 BILLION-16,000 PREMATURE DEATHS
-1.8 SICK DAYSCONTRIBUTES TO 24% OF CARDIOVASCULAR DISEASE (IN AUSTRALIA*)
* = Begg, S. J., Vos, T. and Barker, B. (2008) ‘Burden of Disease and injury in Australia in the new millennium: measuring health loss from diseases, injuries and risk factors.’, Med J Aust, 188, pp. 36–40.** = Medibank Private. The cost of physical inactivity. Medibank private, 2008:7, 9. via http://www.medibank.com.au/client/documents/pdfs/the_cost_of_physical_inactivity_08.pdf
WHY SHOULD WE DO IT?
•HORIZON SCANNING/FUTURE•NEW RESEARCH•MYTH BUSTING… BUT BE
CAREFUL…..
•NETWORKING•JOB SEARCHING/POST
GRAD/PHD ETC.•PERSONAL – BUT BE
CAREFUL….
Possible reasons include:
TO BE SUCCESSFUL…•COMBINE WITH COMMUNITY ACTIVITIES - NOT “STAND ALONE”•MORE SUCCESSFUL IF*:• INFORMED BY RESEARCH•TARGETED TO SPECIFIC AUDIENCE• PROCESS EVALUATED
* = Lankford, T., Wallace, J., Brown, D., Soares, J., Epping, J. N. and Fridinger, F. (2014) ‘Analysis of Physical Activity Mass Media Campaign Design’, Journal of Physical Activity and Health, 11(6), pp. 1065–1069. doi: 10.1123/jpah.2012-0303.
SUCCESS STORIES:•META ANALYSIS OF NINE ADULT CAMPAIGNS CONCLUDED
SIGNIFICANT EFFECT ON PROMOTING MODERATE INTENSITY WALKING•CAMPAIGNS IN ANALYSIS INCLUDING:•NEW ZEALAND – “PUSH PLAY”•CANADA – “CANADA ON THE MOVE”•ENGLAND – “ACTIVE FOR LIFE”