Social media and Web 2.0 communication skills workshop

#smwpoland – Day 2

Social media and Web 2.0 communication skills workshop

an introduction to facebook

an introduction to facebook

1.23 billion monthly active users2.5 billion content items shared350 million photos uploaded 54 million fan pages7.5 million websites which have like or share buttons30% users who have a bachelors degree18 minutes average time spent per visit

Founded in 2004World’s largest social network

an introduction to facebook

Using Facebook professionally pages and groups

an introduction to facebook

Fan page – for your blog, lab, faculty, conference

Group – class, lab, collaborators, professional networks

using facebook

1. Create a page2. Add a short description about the Page3. Add a website, blog link (if you have

one)4. Give your Page a URL link (web name)5. Upload an image (logo) for your page6. …

using facebook

6. Add Page to your Favorites7. (Skip the ‘Promote Page’ option) 8. Add a cover photo 9. Add a new post that includes a link to

your University or a news article10. Post, or Schedule the post for 5 minutes

later

measuring success

Facebook insights – more than just likes

Reach=

Follows, likes, shares

Engagement=

conversations

Impact=

action

what to measure

Social media and Web 2.0 communication skills workshop

an introduction to twitter

an introduction to twitter

500 million twitter accounts255 million monthly active users500 million tweets are sent daily140 characters is all you can use per tweet

Founded in 2006Fastest growing social network

Twitter in Plain English

an introduction to twitter

How can you use twitter professionally?

create a twitter account

1. Go to https://twitter.com 2. Set up a twitter account3. Adapt the biography you created yesterday4. Search for and follow participants and

presenters

twitter language and functions

@username– use this when you want to talk to someone on TwitterHashtag (#) – use this to highlight keywords, topics, events or emotionsDM – use this feature to talk to someone privately

Extra reading: The complete guide to Twitter’s language and acronyms

1. Write two tweets about your 1st blog post• include an appropriate hashtag and

#smwpoland• include a link to your blog post

2. Write a tweet about the blog post of the person sitting to the right of you• include their handle/username• include an appropriate hashtag and

#smwpoland• include a link to their blog post

write a tweet

Twitonomy.com

measuring success

Social media and Web 2.0 communication skills workshop

an introduction to professional networking spaces

an introduction to LinkedIn

300 million registered members39 million students and recent university graduates2.1 million LinkedIn groups11x increase in likelihood that your LinkedIn profile will get viewed if you include a photo

Founded in 2002The world’s largest professional network

an introduction to ResearchGate

4 million registered members2 million publications added each monthIn the top 1000 websites

Founded in 2008Social networking site for scientists and researchers

professional networks

How do you use these professional networks?

professional networks

How do they fit within the social media web?

Social media and Web 2.0 communication skills workshop

an introduction to slideshare

an introduction to slideshare

215 million page views per month60 million unique visits per month400K new presentations uploaded per month 24 – average number of words per slide 37 – average number of images per presentation

Founded in 2002Largest presentation and document sharing site

an introduction to slideshare

How do you use SlideShare?

1. Go to http://www.slideshare.net2. Set up a SlideShare account3. Upload the PowerPoint presentation you

bought with you4. Add an appropriate description

upload to slideshare

1. Copy embed code2. Go to http://poland.sciencemediaspace.com 3. In dashboard, create a new post4. Write a short description of presentation5. Paste embed code into post6. Schedule post for after 1:15pm

embed slideshare presentation

Social media and Web 2.0 communication skills workshop

preparing posters with QR codes

posters – think ‘quick share’

http://www.qr-code-generator.com

QR code = Quick Response Code = a machine-readable optical label – 'image-based hypertext link'• QR code Apps• QR code generators• Camera + reader

• The QR code system was invented in 1994 in Japan to track/scan vehicles during manufacture.

• They are now used in a much broader context.• QR codes can link to a web page, phone

number, maps, emails, contact details

posters – think ‘quick share’

• QR codes are also a way of adding extra information that you cannot fit on a poster

• Example of posters

posters – think ‘quick share’

• Users can generate QR codes for others to scan and use by visiting one of several paid and free QR code generating sites or apps.

• http://www.qrstuff.com/• http://qrcode.kaywa.com/• http://www.visualead.com/

posters – think ‘quick share’

Social media and Web 2.0 communication skills workshop

editing audio for podcast

editing audio for podcast

Three tips for podcasting• Keep it snappy• Have a plan• Make it personal

1. Open Audacity2. Download audio you recorded yesterday3. Edit the audio

• crop silence at start and finish• normalise audio

4. Save and tag your audio

edit audio

1. Go to https://soundcloud.com/ 2. Create an account3. Upload the audio you edited

upload audio to web

1. Copy embed code2. Go to http://poland.sciencemediaspace.com 3. In dashboard, create a new post4. Write a short description of audio5. Paste embed code into post6. Post

embed audio in blog

Social media and Web 2.0 communication skills workshop

using social media at conferences

social media at conferences

Engaging during a conference

group exercise

You’re a team of 3 scientists.

2 of your team are attending a conference, 1 person is staying in the lab

Create a plan for how you’ll communicate before, during and after the conference.

group exercise

You need to use at least 3 social media tools that we have discussed.

You have to create at least 1 example post using the tools we have used.

group exercise – examples

Blogging: post before conference, schedule a post afterFacebook: page update, post to conference pageTwitter: generate hashtag for conference and break out session, tweets to promote presentation, answer questionsSlideshare: post presentationLinkedIn: create a group, update profile,Soundcloud: record and upload presentation, post on blog or share through twitter and/or FacebookYouTube: record part of presentation

Social media and Web 2.0 communication skills workshop

Incorporating social media into your work life

work life and social media

Social media in your working day

your social media plan

1.Go to http://poland.sciencemediaspace.com

2.In dashboard, create a new post

3.Write a blog post stating your social media goals for the next month

Questions to consider:• What social media platform/s will I use? #Q1• What do I hope to achieve using them? #Q2• What audience will I follow/want to attract? #Q3• How much time will I commit to each platform? #Q4• How many posts/tweets/uploads will I plan to do in a

month? #Q5• What are some potential post/tweet/upload ideas? #Q6• How will I measure reach, engagement and impact? #Q7

your social media plan

examplePlatform Twitter

Aim Build relationships

Actions Follow contactsCommunicate what I’m working onShare and comment on what I read

Audience Students, colleagues, current and potential collaborators and funders, journalists

Time (week) 0.5 hours

No. of posts (week) 5 per week

Post ideas Recent journal articlerecent presentationreadings for students, lab picture, recent breakthrough

Measurement Followersno. of RTsno. of conversations (online and offline)no. of actions related to conversations

examplePlatform Twitter

Aim Project my voice, share content

Actions Promote conference I am attending and talking at, tweet at conference, share presentation

Audience Attendees, potential attendees, those who’d like to attend but can’t

Time (week) 1.5 hours (prior) All the time (during) 0.5 hours (after)

No. of posts (week)

30 per week (prior) X per conference (during) 10 per week (after)

Post ideas Who is attending, cost of conference, what is being presented, what I’ll be talking about

Measurement Followers, no. of RTs, no. of conversations (online and offline),no. of actions related to conversations, no of tweets about my presentation.

Social media and Web 2.0 communication skills workshop

Wrap up

what we’ve discussed • why is social media important?• why is a well constructed profile important?• what are the advantages of blogging about your

research?• why are images and video in social media important?• what are the 10 tips to writing a good post?• what do you need to be wary of when using social

media?• what tactics can you use to manage conversations?• how can you incorporate social media into your

professional life?

tell us what you thought

Complete workshop feedback form

skills project