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THE PATHWAY TO IMPACTSCIENCE COMMUNICATION / PROFESSOR @ANDYMIAH
#SpringHUBS16
EVERY ACT OF COMMUNICATION IS AN OPPORTUNITY TO TELL A STORY
BUT WHICH STORY DO YOU TELL?
IS IT THE MOST COMPELLING ONE?
OR THE MOST EMOTIONAL ONE?
OR SIMPLY THE MOST FACTUALLY ACCURATE VERSION?
CONTEXT
LACK OF TRUST IN SCIENCE MEDIA, BUT HIGH INTEREST IN SCIENCE
PERHAPS BECAUSE JOURNALISM/COMMUNICATION HAS CHANGED
BRITISH GOVERNMENT, SELECT COMMITTEE INQUIRY INTO SCIENCE COMMUNICATION (2016)
WHAT IS SCIENCE COMMUNICATION?
COLLABORATION, CO-PRODUCTION DIALOGUE, DISCOVERY, ENGAGEMENT, EVALUATION, EDUCATION, EMPOWERMENT, INVOLVEMENT
WHAT DOES SCIENCE COMMUNICATION ENTAIL?
WHERE DOES SCIENCE COMMUNICATION TAKE PLACE?
MUSEUM OF SCIENCE AND INDUSTRY, 2015
WHERE DOES SCIENCE COMMUNICATION TAKE PLACE?
THEATRES, SCHOOLS, GALLERIES, FESTIVALS, TELEVISION, RADIO, NEWSPAPERS, ONLINE, VIRTUAL REALITY, UNIVERSITIES
SCIENCE COMMUNICATION IS STILL NARROWLY CONCEPTUALISED WITHIN UNIVERSITIES
NOT EVERYBODY NEEDS TO BE BRIAN COX
TIMOTHY REVELL, FAMELAB
MUSEUM OF SCIENCE AND INDUSTRY, 2015
ROLES IN SCIENCE COMMUNICATION
WRITER, PRESENTER, PRODUCER, CURATOR, CONSULTANT, EDITOR, COMMISSIONER, DEVELOPER, RESEARCHER,
3 CASE STUDIES
CO-COMMISSIONKINETIC FLUX, MANCHESTER SCIENCE FESTIVAL (2015)
CO-PRODUCTIONBACK TO THE FUTURE DAY
CO-CREATIONTHE BIOSELFIES PROJECT
10 COMMANDMENTSSCIENCE COMMUNICATION
1. MAKE IT MATTER
DEMARCATE TIME ALLOCATED WITHIN WORKLOAD BALANCE MODELS
2. LEAD BY EXAMPLE
MAKE SCIENCE COMMUNICATION A MATTER OF SUBJECT LEADERSHIP
3. INVEST INTO AN INFRASTRUCTURE
CONNECT PUBLIC ENGAGEMENT, IMPACT, AND COMMUNICATION
4. DEVELOP PARTNERSHIPS
WITH MEDIA, CULTURAL ORGANIZATIONS, AND ACROSS SCHOOLS
4. OWN THE PLATFORM
TAKE CONTROL OF YOUR CHANNELS OF COMMUNICATION AND USE THEM FOR DEVELOPING SHOWREELS AND WORK THAT WON’T BE SHOWN ELSEWHERE
5. SUPPORT YOUR #SCICOMM COMMUNITY
STEM NETWORKS, FREELANCE SCIENCE COMMUNICATORS, FOR STARTERS
6. MAKE SCIENCE COMMUNICATION CORE TO TRAINING
AT PHD LEVEL ESPECIALLY, BUT THROUGHOUT THE STUDENT POPULATION
7. EVALUATE YOUR IMPACT
AND WORK WITH EXPERIENCED PARTNERS
8. HELP STAFF FIND THEIR MEDIUM
NOT EVERYONE NEEDS TO DO EVERYTHING, IN FACT, THIS IS FAR FROM IDEAL.
9. OPEN UP YOUR UNIVERSITY
OPEN UP UNIVERSITIES TO THE PUBLIC AND REAP THE REWARDS
10. INVEST INTO CITIZEN SCIENCE
PEOPLE WANT TO TAKE PART, NOT JUST LEARN ABOUT.
THANK YOUFOLLOW ME @ANDYMIAH @SALFORDFSCIENCE #SCICOMM