Catchy Vivid Language!

Use Analogies …

• Use instructive / professional photographs.

• First person account

• Catchy intro - Tell a story

POPULAR SCIENCE ARTICLE

WRI

TIN

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Use Fact boxes

Statistics, Facts, yada

yada ….

WRITE SIMPLE

Key Concepts

Key Concepts

One main message Connect the ending to the starting

Catchy Title / Introduction - Example

Understand & target the reader/audience