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DTU Aqua, Technical University of Denmark1Photo: Julius Nielsen
Getting Published - step 2:Promoting your paper and boosting citations - by talking to journalists…?
Press Officer Line Reeh, DTU [email protected]
DTU Aqua, Technical University of Denmark3
2,5 million
DTU Aqua, Technical University of Denmark4 May 3, 2023
DTU Aqua, Technical University of Denmark5
PR-people: Yes, it works!
”… article-level publicity efforts and media coverage • boosts downloads by an average
of 1,8 times • increase citations by as much
as 2,0-2,2 times”
”The results… suggest a need for greater investment in media support for scholarly journals”
Weakness: No control group!
Mathelus et al: Promotion of research articles to the lay press: a summary of a three-year project. Learned Publishing, 25: 207-212. DOI:10.1087/20120307July 2012.
20.09.2016
Study of effect of 296 press releases released 2004-2006 as PR for scientific articles in 99 Wiley-Blackwell journals
DTU Aqua, Technical University of Denmark6
New York Times on strike = control group
12 week strike in fall of 1978 – an ‘edition of record’ was made, but not distributed
”
Importance of the lay press in the transmission of medical knowledge to the scientific community,” New England Journal of Medicine, David P. Phillips, et al., DOI: 10.1056/NEJM199110173251620
20.09.2016
DTU Aqua, Technical University of Denmark7
Increases citations!
“Articles in the New England Journal of Medicine that were covered by the Times received a disproportionate number of scientific citations in each of the 10 years after the articles appeared.”
“72,8 percent more scientific citations in the first year compared to control articles.”
20.09.2016
DTU Aqua, Technical University of Denmark8
Control articles – no effect
“The effect was not present for articles published during the strike.”
20.09.2016
DTU Aqua, Technical University of Denmark9
TV?
Study of citations of 2,655 scientific journal articles (NEJM, Nature, Science + Journal of the American Medical Association) published June 97- May 98.
Media coverage: Breaking news coverage on day of publication:
140 articles in New York Times 2,703 articles i 24 daily newspapers (US)64 tv-news programs on 3 channels Diffusion of News about Research. Vincent Kiernan. Science
Communication 2003 25:3. DOI: 10.1177/1075547003255297
20.09.2016
DTU Aqua, Technical University of Denmark10
Effect in numbers:Scientific articles with press coverage:116,46 citations on average
Scientific articles without press coverage: 90,52 citations on average
• “…found evidence of news diffusion of the research to scientists”
• Breaking-news-coverage increases citations
• Tv does not. (because difficult to remember or scientists don’t watch tv?)
20.09.2016
DTU Aqua, Technical University of Denmark11
Other language areas?
Media coverage of articles from PNAS (2008 and 2009) in French and English newspapers.
Coverage in British paper:63 % increase in citationsCoverage in Italian paper:16 % increase in citations
Citations among Italien scientists increased significantly when coverage in Italien. Not same picture in England. Language bias. Daniele Fanelli. Any publicity is better than none:
newspaper coverage increases citations, in the UK more than in Italy. Scientometrics (2013) 95:1167–1177 DOI 10.1007/s11192-012-0925-0
20.09.2016
DTU Aqua, Technical University of Denmark12
Value of Building Buzz – now with Twitter
Survey of 241 of most highly-cited US Nano-scientists
Scholars who had more interactions with reporters had greater scientific impact (correlation).
AND being mentioned on Twitter further amplified the impact
(but science blogging did not!)
Building Buzz: (Scientists) Communicating Science in New Media Environments. Zuan Liang et al. Journalism and Mass Communication Quarterly 1-20, 2014. DOI: 10.1177/1077699014550092
01.09.2015
DTU Aqua, Technical University of Denmark13
SoMe and Online
20.09.2016
DTU Aqua, Technical University of Denmark14 May 3, 2023
3 step quick-guide
1. What is in it for the world: ”So what?”
2. I want to tell you THAT…. not I want to tell you ABOUT…
3. Think of ways you can explain your research using analogies, images and interesting language
DTU Aqua, Technical University of Denmark15
You are not alone!
Tell your media officer you're talking to journalists, we can give advice and help you practice
Practice on your friends / relatives / media officer
Watch, read and listen to how other people talk about science in the media, form an opinion about what is good and learn from their mistakes
See more at:https://www.imperial.ac.uk/media/imperial-college/faculty-of-natural-sciences/public/behind-the-headlines/Dos-and-donts-of-talking-to-journalists.pdf
20.09.2016
DTU Aqua, Technical University of Denmark16 May 3, 2023
What Makes a Story Newsworthy?
From: Editor Peter Hyldgård, ScienceNordic.com
DTU Aqua, Technical University of Denmark17 May 3, 2023
SCICOM OPEN SESSION – TOMORROW!
How to get your message through?Making your science matter – science communication tips to boost your impact
Invited speaker: Peter Hyldgård, journalist, editor and biologist, Videnskab.dk & ScienceNordic.com
Wednesday at 15-16:30 in room beta 2.
DTU Aqua, Technical University of Denmark18
Thank you and enjoy!
Line [email protected]@LineReeh
11.12.2015
