SME Engagement Methodology

Marie Bourdon(Innovalia Association)

16 June 2015

116/06/2015

Identifying best practices and lessons learnt

216/06/2015

Kind of need Designing the SME engagement strategy

When SME engagement planning – Open Calls

preparations

FITMAN

contribution

Identify best practices on SME engagement

Lessons learned on FI-PPP engagement on

FITMAN

Source: Google pictures

Creating technology awareness

16/06/2015 3

Kind of need Creating technology awareness – engaging new

users

When Issuing Open Calls

FITMAN

contribution

Methodology for creating technology awareness

http://businesssearch.dnb.com/small-business-tips/marketing-your-small-business-online-and-off/

Kind of need Developing a service/application

When Developing a project under the Open Calls

FITMAN

contribution

Lean start-up principle and Minimum Viable Product (MVP)

concept in FITMAN

Co-creation concept applied in FITMAN

Local service hypothesis and trial to support the development

of SME Service/Applications

Local FITMAN ICT infrastructure deployment to support the

development of SME Service/Applications

Data gathering and feedback

Support for service/application development

16/06/2015 4

Source: Google pictures

Communicating Phase III achievements

16/06/2015 5

Kind of need Communicate the achievements

generated in Phase III

When Project completion

FITMAN

contribution

Methodology for proactive

communication of achievements

and innovations generated by

SMEs in Phase III (5 Stages)

Source: Google pictures

Questions & Answers

16/06/2015 6