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Drivers of Choice – what motivates consumer behaviour

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Results: sweet snacks (UK)

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Results: ready meals (UK)

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→ →

Results: ready meals (UK)

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Results: ready meals (UK)

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Ø

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Results: yoghurt (UK)

Results: yoghurt (UK)

Results: yoghurt (UK)

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Results: breakfast cereals (IT)

Results: biscuits (IT)

Results: yoghurt (IT)

Results: sweet snacks (FR)

Results: yoghurt (FR)

Results: biscuits (FR)