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CIPTEC project overview
Brian Masson Ortelio UK
Collective Innovation for Public Transport in European Cities
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Call: MOBILITY FOR GROWTH 2014-2015
Topic: Tackling urban road congestion (MG.5.3-2014)
Challenge: Urban road congestion is a major problem in urban areas, with detrimental financial and environmental effects. We need to understand what drives the choice of transport mode and try to increase the share of Public Transport by bringing in new ways of thinking and exploring innovative business models and service concepts.
Scope: Explore how a favourable environment can be created for a significant growth in public transport at limited extra costs
Type: Research and Innovation action
The H2020 CallThe H2020 Call
2General information----Rationale-----Work flow----Consortium----Find out more
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Objective: Explore, analyse and fuel the re-engineering of urban public transport “environment” towards a more user-centered and marketing approach
CIPTEC RationaleCIPTEC Rationale
Aim:Increase share of Public Transport
How?- by increasing the degree of satisfaction of existing PT passengers- by attracting new passengers to PT
By which means?- designating innovations that could have a positive impact on PT share (supply and demand side)- providing a framework for leveraging those innovations
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CIPTEC WorkflowCIPTEC Workflow
Study of the current supply and demand side supply and demand side for services and products in the Public Transport sector
Identification of promising existing innovations promising existing innovations in PT and adjacent fields
Development of new innovative concepts innovative concepts in the public transport sector by means of collective intelligencecollective intelligence (crowdsourcing and co-
creation workshops)
Testing Testing of the new ideas using advanced marketing research methods
Development of the “Toolbox for Public Transport Innovation”“Toolbox for Public Transport Innovation”
Leveraging of social entrepreneurship in order to validate the toolbox validate the toolbox and improve policy recommendationsimprove policy recommendations
Phase 1The current innovation
Phase 2The future innovation
Phase 3Building on
results
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CIPTEC ConsortiumCIPTEC Consortium
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Seven (7) European countries: Germany, France, United Kingdom, Italy, the Netherlands, Belgium, Greece
Twelve (12) partners grouped in four (4) main categories in terms of their type and mission:
• Universities (research groups)• Research consultancies and
agencies• Public Transport bodies• Two European networks –
“umbrella” organisations: European Metropolitan Transport Authorities, European Passengers Federation
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Ciptec Video
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https://youtu.be/RRo8A1YgYAE
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Ciptec Video 2
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https://youtu.be/JxcZqg9Mk-0
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Throughout Europe CIPTEC partners have held workshops with Stakeholders. Local Community Groups, Students, Elderly, People with Disabilities, Operators, Transport Authorities
Purpose to identify barriers and issues that could make public transport more attractive
Establish willingness for stakeholders to work together
Supply information to aid development of project toolboxes
Workshops with Stakeholders
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Feedback highlights the need for integrated networks supported by real time information and multi modal ticketing
Information should be provided at the bus stop and to mobile devices
Ticketing should also be available online and easy to download
Price should be affordable for individuals and families
Need to promote and encourage greater understanding of public transport availability
Vehicles should be environmentally friendly
Greater involvement by communities in the design of services
Findings
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Globally we are seeing new business models developing in the public transport sector.
Uber and other companies are now providing shared taxis services and moving into taxis bus market.
Personal Data is available in most cities now to aid the development of multi modal integrated services.
In theory it could be possible to allow individuals to choose when, where they want to travel and how much they are willing to pay. However, we need to ensure that these services develop in a safe way that makes our cities more attractive.
Services like Demand Responsive Transport are now becoming popular in some European Countries particularly in Rural areas
Mobility as a service (MAAS)
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VEHICLE PROVIDERS,TRANSPORT OPERATORS
Web infrastructure
USER GROUPS / ASSOCIATIONS
DROP-OFFPOINT
SERVICE NETWORK
B2C Services B2B Services
Virtual Enterprise
• resource availability• trip orders• travel plans• payments• ...
REAL-TIME DATA EXCHANGE(GSM / GPRS)
• booking & reservations• service information• ...
DRT Planning& OperationServices
Flexible Agency for Collective Mobility Services
PICK-UPPOINT
FAMS DRT operational frameworkFAMS DRT operational framework
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FAMS ContextFAMS Context
Flexble Agencyfor Mobility Services
(FAMS)
MobilityAuthorities
FAMSOperators
Generic DRTService
Providers
Social DRTService
Providers
Other FlexibleTransp.Service
Providers
Generic DRTService Users
Special DRTService Users
Administration /Public
Organisations
Associations /User Groups
Activity Centres
Agency Operators
Tran
spor
t End
-Use
rs
Transport Service Providers
- Policy Makers- Actuators- Controllers
- Shared Taxi- Car Sharing- Car Sharing
Mobility A
uthorities
- Shopping centres- Hotels, ...- Hospitals, ...
- Charities, ...- Voluntary Assoc., ...- Communities, ...
- Disabled, Elderly- Students, workers, ...- Tourists, ...
- Health services, ...- Social services, ...- ...
Users categories Transport end-users
• citizens, travellers, …• D&E, associations, …• “Activity Centres”
Transport providers• PT companies• STS providers, …• others (eg car pooling, …)
Operators• Agency operators• DRT vehicle drivers
Mobility Authorities
Contact Smart CardContactless Card
Smart Ticketing
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Efficiently designed Bus services are critical to the future success of public transport. BRT can be the flagship for public transport in our cities.
BRT Infrastructure costs can be a fraction for those for a tram based system. However, unlike trams buses are not controlled by track and performance is more difficult to manage. It is important that all vehicles being used on BRT lines adopt the same standards and principles to ensure peak performance.
BRT lines can evolve into tram systems once critical mass is achieved
Bus Rapid Transit (BRT)
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Design of all aspects at planning stage is critical to success. This helps to solve problems that exist with existing network. Faster, more reliable BRT services meet the needs of local people and businesses.
Infrastructure - Road Layout, Technology, Ticketing, Real Time Information, Bus Priority at traffic lights.
Vehicle design – Safe, comfortable with efficient passenger flow on/off vehicle.
Off bus and smart ticketing.
Compliments other services Bus, Train and Tram
BRT Components
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Cycling is becoming more popular across Europe. Electric bikes now offer a clean alternative to scooters.
Also, many benefits for individuals. Exercise can help to reduce health issues. Reduces congestion, cleaner air
Relatively cheap and quick to implement
Provides good first last mile connections to public transport services
Training can be provided by local people in the community
Provides jobs. Growth in cycling servicing centres in Scandinavia
Cycling
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There is no single “magic” solution
Need for Transport Authorities, Operators to work with communities to design solutions that meet local needs
Recognise the health needs. Air quality, congestion, safety, obesity
Recognise demographics. Increasing elderly population, needs of people with disabilities
Topography. Cycling is a cheap alternative to the car but not much use if you live in a hilly city. Electric bikes now offer a solution.
Involve communities in the design of services and products
Visit other cities to see how they have achieved success
Each City is different
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Identify demands
Identify availability of resources
Joint working between agencies. Health, Social Services, Education
Multi Modal Ticketing
Multi Modal Information
Maximise the use of existing resources
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Remember mobility is about people not just technology
Working together brings best results
Important to plan and design services that met local needs
Together we can make our cities become safe, clean places to live, work and visit
Conclusion
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Contact person: Brian MassonOrtelio UK
email: [email protected]
Twitter: @ciptec
Facebook: www.facebook.com/ciptec
ContactContact
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CIPTEC project has received funding by the Horizon 2020 research and innovation programme of the European Union (No 636412).
