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Why?
93% of B2B buying decisions start with online research. -Marketo
57% of the decision-making process is made prior to any direct interaction with a sales person. -Harvard Business Review
People do not treat Business or Career Decisions any differently. -Linkedin
76% of Page views on Linkedin are members viewing members’ profiles
Linkedin Basics
40% of traffic is mobile
Linkedin is a visual medium:● Profiles with a picture get 7x more views● Clutter is bad
External Validation
< 20% of consumers trust companies’ claims.
> 90% of consumers trust peer reviews. *Nielsen Group
Social Media & Employment
37% of employers use social networks to screen
45% chose not to hire someone
29% of hiring managers found something positive that motivated them to hire a candidate