Marco Milano Co-founder May 28, 2012

There’s nothing better than friends’ advice

Problem

I want to buy a new dress.

I’ll buy it online as it is easier to go through many options without driving all around town with such time and traffic issues.

So what to do now?

I’ll browse the Web in search for an inspiration and ask my friends for advice. ‘Right?

2

Not so simple… 3

Lots of Options 4

Is this a solution? 5

Probably Not. Why? Too messy! FB is not designed to

support discussion of purchases.

Can We Design a

Better Experience?

YES!

6

How?

Social Platform that supports

pre-purchase activities

Connecting Products with Friends

Creating and sharing virtual collections

Voting and commenting on purchases ideas

Finding the best deals on the Web and beyond

7

Interactive Discussion 8

Friend’s comments

Worthitmeter

Geo-localised map of venues where

to try & buy

In-platform shopping

Recommendation System

Facebook Integration 9

Facebook app for greater discussions integration

within the World’s favourite Social Network. No

need to ask friends to install any app.

10 Competitors

Social Network for images. Everyone can ‘pin’ anything. Not fashion-focused. Not an E-Commerce platform, yet.

Social Network and E-Commerce platform . Users can ‘fancy’ anything. Not specific for purchasing purposes. Not fashion-focused. Not a personal experience.

Social Network and E-Commerce platform for fashion bloggers. Gamified experience. Closed-community oriented.

Others whatUthink

11 What Makes Us Special?

Revenue Model 12

Affiliation Programs

In-platform Purchasing

Advertising After Beta

Data Analytic After 1 year

€150k for 1st year

13 Talking about Money

3 months

6 months

12 months

- Hire a Graphic Designer - Develop the platform - Use Web Services to host

platform

- Receive feedback - Launch prototype

- Launch beta version

The Team

Shanshan Zhou

Hoan Nguyen

Marco Milano

Matteo Poletti

Innovation Management Marketing and Advertising

MS @University of Trento

Computer Vision & Web Developer

MS @University of Trento

Back-end Developer. C, C++ and Python.

Intern @FBK-IRST

Social Networks Analysis and Text Processing

PhD @CIMeC / FBK-IRST

14

Thanks for your attention!