For any information that is not apparent by the slide, I have included text marked with an asterisk.

*The current target is woman who

are concerned about their overall

health and lead an active lifestyle.

*All natural

*Hydrating

*High on calories

*Lots of potassium

*Lack of brand salience

*Lawsuit

*Poor taste

*Expensive

*There is a white space for all natural sports drinks that Vita Coco can move into

–Healthy Beverage Conference 2013

* The Organic Adventurer is a person who is always looking for the next mountain to climb. They like to share these experiences with their families and friends. They lead healthy lifestyles and like to do things like bike to work. They are make healthy choices on the foods they eat.

*Organic Adventurers like activities that stimulate the mind and body. They like to be challenged and feel that sports should help you grow as an individual.

*Organic adventurers are always sharing their experiences through social media like Twitter or Instagram. They also make videos and blogs on their experieinces

*They choose functionality over anything else. They are willing to buy things at a premium as long as the item is worth the purchase and they like to deal with honest vendors.

*Brand essence video

*Know what you’re made of speaks directly to our target. It has a double meaning where it challenges you to know what you’re made of by testing yourself daily. It also is a declaration for Vita Coco that they know what they are made of. They are all natural and can help Organic Adventurers accomplish what they want in a healthy way

*Give them outdoor challenges like pull-up bars on bus stops

*Organic Adventurers love stickers and will put the sticker of a brand they are loyal to on just about anything.

*Vita Coco should sponsor local Farmer’s Markets in the target areas.