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Campaign Management Powered by CRM
• Mobile CRM Solutions • Target Niche Purposes • Offer Comprehensive Platforms
• Various Offerings Within The Software Including• Campaign Management
• High Priority Purpose Of CRM
The Challenges
Unorganized Data
• Data Coming From Various Departments should have co-relation
• The Pitfalls• Incomplete Data• Relatively Less Accurate Data
• Technology Fails To Support If Data Is Not Relevant
Social Media Integration
• Least Strategized & Leveraged Technology • Many Solutions Fail To Recognize Data
Captured From This Medium • Failure Of Integration Of Social Media Makes
the Solution Less Intuitive
Changing Channels
• Constant Changes In Channels & Touch Points by Clients & Potential Clients
• Enterprises Need to Continually Invest In Research Of Modern Technologies
Competent Campaign Management with CRM
Practical Data Integration & Analysis
• For Multiple Campaigns Running Simultaneously
• A Well Deployed CRM Ensures • Effective Connection Of Target Audience• Analyze The Responses Coming from
Various Sources
Prudent Market Segmentation
• Personal Demographics• Specific Segmentation Factors • Purchase Or Sales History• Email Connects• Social Media Activity• Previous Preferences
App Personalization
• Personalization - The Buzzword Today• Campaigns Tailored to User Preferences• Better User Engagement
Campaign Tracking & Scheduling
• Real-time Visibility & Live Dashboards• Integration Of Vital Reminders For Follow-ups
And Further Actions• Intelligent Scheduling Of Marketing Campaigns
Cost Effectiveness with Scalability
Modern Technology Like Cloud Offers Practical Solutions• Flexible• Scalable• Cost-Effective
Interdepartmental Integration
• Elimination Of Data Redundancies And Data Black Holes
• Satisfying Customer Experience While Interacting With Multiple Sections
• Increased Efficiency
Keeping Sync with the Sales Workforce Actions
• Keep A Close Eye On • Sales Workforce Tasks • Progress Being Made
• Regulate Actual Parameters• Contact Time, Lead Time, Actual Sale Time • Conversion Ratio
Ideal Features
• Campaign Management with CRM• Campaign Response Management• Generate Contacts Lists• Identifying Market Segments• Create Campaigns• Identify Leads
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