Winning Body Language for Sales

Professionals BY MARK BOWDEN

60-SECOND BOOK BRIEFS

Mark Bowden wrote the book Winning Body Language For Sales Professionals to helpus understand how we can use the unspoken word to drive more revenue. Here are 4 lessons we can all take to heart.

By holding your hands around your mid-section in an open manner while you are speaking, those around you will be more likely to believe what you say.

1:Use the Truth Plane.

THE TRUTH PLANE

LESSON 2:USE THE DOOR PLANE

Imagine standing directly in the frame of a door.

Now, depending on your goals you lean forward slightly to appear more aggressive, or lean backwards slightly to appear more passive.

LESSON 3:GIVE THE UPPER HAND

When shaking hands, allow the other person’s hand to be on top if you want them to feel dominant, or put yours on top if you want to have the upper hand in the situation.

4:Dress for Success.

A good rule of thumb is to go for “mirror” + one, where you dress one notch more formally than your prospect or customer.

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