Why business leaders need to change the way they sell

THE

REVOLUTIONARY

IT LANDSCAPE

IT businesses are in a state of fluxBuyers aren’t buying like they used to...

From 4.5 months in 2009 to 5.4 months in 2012*

MONTHS

YEARS2009

5.5

4

4.5

5

2010 2011 2012

The buying cycle is loooooonger

*and it remained unchanged in 2013

Typically 4-7 people are involved in the final purchasing decision, with senior execs and business managers having more say than before

There’s no more ‘decision maker’

The buying process now ends – not starts – with a sales person

of the purchasing process is already complete before anyone picks up the phone to speak to sales70%

Your business is no longer in

85% of prospects research their options on the web first...

CO NTR OL

Google Search I’m Feeling Lucky

... and 67% research a wider variety of sources than before

Is your business ready to face this new sales landscape head on?

has never been more apt

This new shift in IT buying requires a new approach to sales and marketing...

And that approach is

inbound marketing

Inbound marketing pulls interested

prospects toward your

Where they naturally want to be

solutions

This revolutionary approach allows you to boost your lead volume and conversion rates

By generating leads 24 hours a day, 7 days a week

Find out how to prepare your IT business for a new era of sales

Download our complete guide ‘The new IT sales landscape: Why business leaders are changing the way they sell’

Download Why business leaders are changing the way they sell

THE

NEW IT SALES

LANDSCAPE

Are you prepared for the revolution?Tracepoint equips businesses with the tools and processes in place to get the job done. Discover how we can help your organisation.

DISCOVER! EXECUTE! OPTIMISE!

Sign up today for a free inbound marketing assessment