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#secondstreetlab
#secondstreetlab
Speakers
Julie FoleyDirector of Affiliate Success
Second Street@julie_foley
Emily ThousandAffiliate Success Manager
Second Street@emilythousand
#secondstreetlab
JJ PelliniDirector of Digital Media, Bonneville Denver | Denver, CO | DMA 17@JJPellini
Boasts:Nickname is “Chicken Nug”Used to teach broadcasting
KKFN is the #1 local media site in Football
#secondstreetlab
Questions & Twitter
Follow @secondstreet on Twitter! Want to win an exclusive prize? Tweet with our hashtag #secondstreetlab
Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.
#secondstreetlab
Second Street Platform
Photo Voting
Offers EmailBallot
Trivia Quiz
Personality Quiz
Pick ‘em
Sweepstakes
Surveys
#secondstreetlab
secondstreetlab.com/football
#secondstreetlab
#secondstreetlab
TURNKEYPICK’EMS
#secondstreetlab
Second Street Managed Pick’ems
#secondstreetlab
Important Dates
Game Date
Top 15 College Football Pickoff Thursday September 1, 2016 – Saturday November 26 , 2016
Pro Pick’em Thursday September 8, 2016 – Sunday February 5, 2017
College Bowl Games Saturday December 17, 2016 - Monday January 9, 2017
Big Game Sunday February 5, 2017
#secondstreetlab
#secondstreetlab
Survivor Game
250$100
Optional
Survivor Game
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Weekly Prizes
#secondstreetlab
Weekly PrizesOverall Grand Prize
#secondstreetlab
Survivor Game
$
#secondstreetlab
Integrate Sponsors
Banner Ads
Logo in Branding
#secondstreetlab
VIP picker
Logo/Link on Welcome Page
Logo in Prizes Section
Integrate Sponsors
#secondstreetlab
Invite Email
Integrate Sponsors
#secondstreetlab
Don’t forget to make your picks this week for a chance to win $2,000! www.yourstation.com/football
As a special thank you, here’s a great offer from Tilted Kilt. Print this off and bring it in!
Integrate Sponsors
Weekly Reminder Emailwith traffic-driving offer
#secondstreetlab
Football PickemKKFN – Denver, CO
#secondstreetlab
Key to Success: VIP Pickers + Private Groups
#secondstreetlab
Key to Success: Integrated Promotion
#secondstreetlab
Key to Success: Great Weekly Prizes
#secondstreetlab
Results
$20,000 in revenue
#secondstreetlab
Results
10,000+ users engaged
#secondstreetlab
CUSTOM PICK’EMS
#secondstreetlab
Friday Football FrenzyWKDZ – Cadiz, KY
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Football Player of the WeekSaga Communications – Springfield, IL
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Results
$30,000 in revenue
#secondstreetlab
Results
300,000+ votes
#secondstreetlab
QUIZZES
#secondstreetlab
Personality Quizzes
Definition: A quiz designed to help people discover something fun about themselves.
“Which Stadium Food Are You?”“What Kind of Sports Parent Are
You?”
#secondstreetlab
Trivia Quizzes
Definition: A quiz designed to test someone’s knowledge about a particular subject.
“Are You The Biggest Football Fan?”
“Green & Gold Trivia”
#secondstreetlab
Results
4,000+ users engaged
#secondstreetlab
Take the quiz! secondstreetlab.com/footballquiz
#secondstreetlab
200+ Turnkeys Available Now
secondstreetlab.com/turnkeys
#secondstreetlab
Sell a Quiz Bundle
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SUBMISSION CONTESTS
#secondstreetlab
Photo Contest Ideas
#secondstreetlab
The News Tribune Tacoma, WA | 54K circulation
#secondstreetlab
Offer Great Prizes
Grand Prize Winner (Most Votes): Tickets + travel for 2 to a game
($3,000)
Grand Prize Winner (Judge’s Choice): Tickets + travel for two ($3,000)
2nd Place:Fan Prize package ($500)
3rd Place:NFL.com gift card ($250)
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Announce Finalists on Instagram
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BALLOTS
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1,200+ votesBiggest Fan Ballot
The News Tribune Tacoma, WA | 54K circulation
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Best Mascot or School Spirit Ballot
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Prep Football Turnkey Ballot Available
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SURVEYS
#secondstreetlabCustom Engagement
Survey
The News Tribune Tacoma, WA | 54K circulation
#secondstreetlab
Infographic created
from reader survey.
#secondstreetlab
SWEEPSTAKES
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The Winston-Salem JournalWinston-Salem, NC | 76K circulation
#secondstreetlab
Results
24,000+ entries
#secondstreetlab
Results
57% email opt-in ratefor the sponsor
#secondstreetlab
The Winston-Salem JournalWinston-Salem, NC | 76K circulation
Panthers Ultimate VIP
Sweepstakes
#secondstreetlab
Results
1,200+ entries
#secondstreetlab
Results
50% email opt-in rate
#secondstreetlab
OFFERS
#secondstreetlab
$59 each$175 value(66% discount)
The Seattle TimesSeattle, WA | 200K circulation
#secondstreetlab
$54,000 in revenue
The Seattle TimesSeattle, WA | 200K circulation
#secondstreetlab
HOW TO SELL
#secondstreetlab
Plan It Out
#secondstreetlab
Sell a Season Long Campaign
#secondstreetlab
It’s Not a One-Off
#secondstreetlab
$50K Revenue Plan
AUG SEP OCT NOV DEC JAN FEBFootball Pick’em $5,000 $5,00
0$5,000 $5,000 $5,000
Quiz Bundle $4,000 $4,000
$4,000 $4,000
Ticket Giveaway $3,000 $3,000
$3,000Campaign Total: $50,000
#secondstreetlab
$75K Revenue Plan
AUG SEP OCT NOV DEC JAN FEBFootball Pick’em $5,000 $5,00
0$5,000 $5,000 $5,000
Quiz Bundle $4,000 $4,000 $4,000
$4,000 $4,000
Ticket Giveaway $3,000 $3,000
$3,000
Fan Photo Contest $5,500 $5,500
Prep Football Ballot $10,000
Campaign Total: $75,000
#secondstreetlab
$100K Revenue PlanAUG SEP OCT NOV DEC JAN FEB
Football Pick’em $5,000 $5,000 $5,000 $5,000 $5,000Quiz Bundle $4,000 $4,000 $4,000 $4,000 $4,000 $4,000 $4,000Ticket Giveaway $3,000 $3,000 $3,000Fan Experience Giveaway
$3,000
Fan Photo Contest $5,750 $5,750Hashtag Photo Sweeps $3,000 $3,000Prep Football Ballot $10,000College Bowl Game Pick’em
$5,000
Big Game Challenge $2,500Campaign Total: $100,000
#secondstreetlab
Get Staff Buy In
#secondstreetlab
Sales MaterialsPRO FOOTBALL
CONTEST
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Advertisers to Target
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Presenting Sponsorship Package
Sample Sales Package
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secondstreetlab.com/football
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HOW TO PROMOTE
#secondstreetlab
Core Media: Print
Short URL
Prizes
#secondstreetlab
Core Media: TV
Short URL
Prizes
Talent as VIP Picker
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Core Media: Radio
Live Broadcast at sponsor location
#secondstreetlab
Video
#secondstreetlab
Talent as VIP Pickers
#secondstreetlab
Email: #1 Driver of Promotions
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8
Entries on Day Email Was Sent
#secondstreetlab
53% of email is opened on mobile
#secondstreetlab
The human finger is
26x26 pixels
Use BIG BUTTONS
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• Invite to all past players
• Weekly reminders / winner announcements
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Display Ads
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#secondstreetlab
Rich Media
Leaderboard Ad
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Rich Media
Pencil Ad
Pencil Ad Expanded
Leaderboard Expanded
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Social Media
#secondstreetlab
Social Media
#secondstreetlab
Social Media
Put codewords in your Snaps!
#secondstreetlab
Social Media
#secondstreetlab
Want to drive traffic on Instagram?
Links in captions are not clickable
#secondstreetlab
Want to drive traffic on Instagram?
Instead, put “link in profile”
link in profile
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TAKEAWAYS
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DRIVE ADVERTISER RESULTS
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BUNDLE
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TREAT SPONSORS LIKE VIPs
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MAKE IT FUN
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Get certified by July 22 to win
Second Street University
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Upcoming Football Webinars
secondstreetlab.com/webinars
August 9th @ 1pm EST
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secondstreetlab.com/football
