Digital grassroots platform: attracts, engages, and connects advocates

to officials & programs

Our clients include

What’s Your Unique Value (Selling) Proposition?

1. What  makes  you  unique?  

2. What  do  you  do  differently  from  your  compe;tors?  

3. Why  you?    

https://www.youtube.com/watch?v=WnPjqt6vEzA

XTRA  Normal  

We Power Movements that Change the World

1. Unify  effec;ve  tools  in  one  place  

2. Engineered  for  mobile  and  social  

3. Easy  to  use  and  effec;ve  

Three areas where you are comparatively strongest…

1. Mobile  /  Text  

2. Legislator  Connec;ons  

3. Integra;ons  

https://www.youtube.com/watch?v=ZUG9qYTJMsI#t=37

Dollar  Shave  Club  

Frame why we are better than competition

“$19  goes  to  Roger  Federer”    “Do  you  think  your  razor  needs  a  backscratcher?”  

A1:  Kitchen  sink,  customized  email  blasts  just  for  them    A2:  Case  Studies,  Brag-­‐on-­‐Us  (li\  the  engagement)  B1:  Product  Updates,  Case  Studies  (li\  perceived  product  value)    A3/B2/C1:  Case-­‐studies,  invita;ons  for  free  consulta;ons  (make  sure  they  see  wins  with  other  clients;  imagine  themselves  working  with  us)    A4/  B3:  Case  Studies  +  Brag  on  Us  (high  fit  is  worth  hustling  for)    B4/  C2/  D1:  Product  Updates  

Types of Marketing Follow-up

Find what works

Buy  lists    A/B  emails  and  measure  response  rate    Cold  calls    Search  engine  marke;ng    Social  media  adver;sing    Affiliate  marke;ng