1. THE NEW PROTHOM-ALO.COM

2. THE DIGITAL TEAM @ PROTHOM-ALO

3. Prothom Alo Digital Team Ad Sales Domestic International Technology Web Development Ad Operations Marketing SEO and SEM SEO and SEM Social Media Market Interactions Billing and Collections Invoicing Service and recovery Content News Editorials and Features

4. Digital Advertising By: Prothom Alo Digital

5. The Agenda Introduction to Prothom Alo Digital Our Value Proposition The Future of Digital Advertising A Chance to Serve You Better Layouts and Details

6. INTRODUCTION TO PROTHOM ALO DIGITAL

7. Prothom Alo Digitals Story Prothom-Alo.com the leading Bangla News Portal Number 1 Bangla website in the world Visitors from 200 countries Over 2.7 Million unique visitors on our website 200+ Million page views per month Courageous, objective and professional journalism Courageous, objective and professional journalism Unmatched reader loyalty

8. How it all began for Prothom Alo 2005 2009 2013 Advertising market leader Launch of E-paper 24/7 news portal 1998 2002 Advertising market leader Launch of newspaper and website Most circulated newspaper

9. 2014 The digital age for Prothom Alo Many digital innovations on the Prothom Alo website Focus on search engine compliance Mobile App re-design and Social Media Marketing Collaborating with industry leaders like Google More engagement with the community

10. Leveraging Community Engagement GPA 5 Recognition Math Olympiad Language Competition Internet Festival Movement Against Acid Violence Anti-drug Awareness Campaign Financial Aid to Students Assistance to Calamity Struck People AIDS Awareness Program Prothoma Prokashon, Kishor Alo, Protichinta, Prothom Alo Jobs and ABC Radio are sister concerns of Prothom Alo (Mediastar Ltd.)

11. Digital Bangladesh, Digital Prothom Alo Internet the 4th largest ATL media after TV, print and radio Internet reach is expected to rise above radio in a couple of years It will surpass print within next 4-5 years Urban youth form the majority of the digital population Factors propelling growth of the internet Factors propelling growth of the internet High mobile penetration Increasing per capita income Faster adoption of new technology Improving literacy rate

12. OUR VALUE PROPOSITION

13. Traditional Vs New Online Advertising Traditional Ad Systems Could not target the correct audience Conversion was a challenge Lack of customer tracking Details reporting problems New - Prothom Alo Digital Latest digital ad technologies Latest digital ad technologies Ability of Geo-targeting Tracking and Re-targeting Makes more prime ad spaces Flexibility of customized budgets More control and accountability Comprehensive advertising campaign reports

14. Online Advertising Global Landscape

15. First Bangla Publisher Partnering with Google Double Click, a subsidiary of Google, now provides our ad technology engine State-of-the-art platform allows advertisers to target audience with geographic, demographic and behavioral criteria Complex online campaigns can now be managed with ease Reports on key performance areas assist advertisers to measure ROI and increase campaign efficiency

16. THE FUTURE OF DIGITAL ADVERTISING

17. The world is moving ahead.. Prothom-alo.com traffic is growing more than 45% year on year 66% new and 34% returning visitors Annual growth rate of 21.1% as per BTRC

18. Prothom Alo Reader Survey Feb 2014 Age distribution 75% readers are below 35 years old Youth readership Most popular content Politics Sports International news Entertainment

19. Prothom Alo Readers - International 84% readers visit prothom-alo.com more than once a day

20. Prothom Alo Readers Socio Economic Status 76% readers are Graduates and Post Graduates 24% are HSC or equivalent 72% readers belong to SEC-A and SEC-B

21. A CHANCE TO SERVE YOU BETTER

22. Content Bucket Now easy to target customers

23. Advertisers are Innovators, so are we Doubleclick ad servicing platform works on the CPM model CPM (Cost per Mil) is cost per one thousand ad view which is an industry standard around the world Advertising partners can now place ads on Premium spots Partners with flexible budgets have an equal chance to get their adverts noticed on Prothom-Alo.comtheir adverts noticed on Prothom-Alo.com Clients and partners can now take informed decisions

24. Targeting, Reporting, Increasing ROI Targeting includes (at the initial stage) Ad Placement (within the site) Ad Placement (in geographical area) Various reports will be available to advertisers Ad performance Report Ad performance Report Impression / Click / CTR Creative wise Report Geographic Reporting Further innovative features will be introduced in the coming months

25. Some of The Prothom Alo Digital Clientele

26. LAYOUT AND DETAILS

27. The new layout for Prothom-Alo.com Home Page Super Premium Premium Regular

28. The new layout for Prothom-Alo.com Section/ Sub section Premium Regular

29. The new layout for Prothom-Alo.com Article Page Premium Regular

30. The new layout for eprothomalo.com Super Premium Premium

31. The new layout for mobile m.prothom-alo.com

32. The new layout for mobile m.prothom-alo.com

33. Ad Creative Specification File Type GIF/JPEG/PNG/SWF/3rd Party Tags Rich Media Support Max File Size 40KB

34. Pledge of the Digital team Content builds relationships. Relationships are built on trust. Trust drives revenue. - Andrew Davis, Author Build long term partnerships based on trust Relationships to serve our best to our valued clients Lead the Digital Advertising space of Bangladesh Nurture and sustain the advertising Eco System

35. Contacts Prothom Alo 19 Karwan Bazar, Dhaka-1215 Tel: 88-02-8180078-81 adsales@prothom-alo.info

36. Thank you