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Easy PowerPoint for Sales
ProfessionalsDiane Windingland
VirtualSpeechCoach.com
1
Another BoringPowerPoint Presentation?
2
The Boring Agenda Slide
• Plan your presentation• Discover 4 easy design principles
• Learn a few tips and tricks• Deliver with confidence
3
Plan“Failing to plan is planning to fail” 5
Start with
Why
6
Does your
Customer care?
Start with
Why
7
How do you discover Why?
8
After
WhyThen plan
9
Plan on papera whiteboardbrainstorming softwarePost-it notesBut DON’T start
in PowerPoint! 10
Monroe’s Motivated Sequence
• Attention—You have a problem!
• Need—Let me explain the problem
• Satisfy—I have a solution!• Visualization—Positive or
negative• Action—Next step 11
12
Small Group Activity- PART 1
• Objective: Plan a presentation
• Customer: Me • Product: a cell phone• 3 minutes discovery—
Questions• 5 minutes—brainstorm• 5 minutes—plan on Post-its 13
Design“Simple is almost always best”14
4 Easy Design Principles
Go BIG!
Contrast
Less isMore
Rule of Thirds
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Go BIG!
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Empowerment: Pass the Baton
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Empowerment
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Rule ofThirds
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Beautiful Tree in Rolling Pasture
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Power Points
1/3 1/3
1/3
1/3
1/3
1/3
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24
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26
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Contrast
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Contrast
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Is this easy to read?
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Is this easy to read?
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Contrast information
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U.S.A.
Revis family North Carolina, U.S.A.
$341.98/week Spaghetti, potatoes, sesame
chickenFrom the book “Hungry Planet”
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Chad
Aboubakar family Breidjing Camp, Chad $1.23/week Soup with fresh sheep meat
From the book “Hungry Planet”
34
Weekly Food Consumption
USA Revis family North Carolina,
U.S.A. $341.98/week
Spaghetti, potatoes, sesame chicken
Chad Aboubakar
family Breidjing
Camp, Chad $1.23/week Soup with fresh
sheep meatFrom the book, “Hungry Planet”
35
Weekly Food Consumption
USA Revis family North Carolina,
U.S.A. $341.98/week
Spaghetti, potatoes, sesame chicken
Chad Aboubakar
family Breidjing
Camp, Chad $1.23/week Soup with fresh
sheep meatFrom the book, “Hungry Planet”
36
Weekly Food Consumption
USA$341.98
Chad$1.23
From the book, “Hungry Planet”37
Weekly Food Consumption
0
50
100
150
200
250
300
350
400 $341.93
$1.23
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Or . . .
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A picture is worth _ ___ _____.
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If a picture is worth a 1000 words,a ______ (or case study,
relevant example) is worth 1000 pictures
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THEN-NOW-HOW Story
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2013-02
2014-0345 lbs lost
Avoid Cheesy Clip Art
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Less isMore
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What is the #1 problem?
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information information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information significance informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information information
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information information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information significance informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information information
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information information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information significance informationinformation information information information information informationinformation information information information information informationinformation information information information information informationinformation information information information information information
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“significance” was lost
One idea per slide
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6 X 6 Rule
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The 6 X 6 Rule• No more than 6 bullets per
slide• No more than 6 words per
bullet• Don’t wrap points past one
line• Fade-in bullets one at a time• This rule is better than wall-o-
text.• Ugh. BORING. TMI. Do you
like?
54
Make Information Visual(reduce bullet points)
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My Family• Diane, born in
Oregon• Sean, born in
California• Clara, born in
California• Yuri, born in Russia• Kim, born in South
Korea
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Diane
Sean
Clara
Yuri
Kim
My Family
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Situational Leadership
•Leaders•Followers•Situation
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Situational Leadership
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Leaders
Followers
Situation
Photo by Cat: http://www.flickr.com/photos/catt1788/
Don’t Overdo Animations
60
Over done animations are distractingFor a professional look, use:• “Fade” or “Appear”
animations
• “Fade” Transitions
4 Easy Design Principles
Go BIG!
Contrast
Less isMore
Rule of Thirds
61
Small Group Activity- PART 2
• Objective: revise & present• 5 minutes revise• 7 slides• 3 minutes to present
62
Tips and Tricks
“More beauty in less time” 63
Tips and Tricks• Sections• Picture placement• Remove background of
picture• Making text “pop”
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Organize and plan with
Sections65
66
Slide Sorter View
67
Picture
Placement
68
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What does this eye-tracking study tell you?
Eye-tracking study by James Breeze at ObjectiveEyeTracking.com
A person starts dying when they stop dreaming
-Brian Williams
““
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A person starts dying when they stop dreaming
-Brian Williams
“
“71
Remove Picture
Background
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73
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Zoom in for finer control 75
Diane
Sean
Clara
Yuri
Kim
My Family
76
Making text
“Pop”
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Muay Thai Boxing
78
Muay Thai Boxing 79
Muay Thai Boxing 80
Muay Thai Boxing 81
Muay Thai Boxing
Gradient fill box extended
82
Muay Thai Boxing
Dashed lines added to show boxes from previous slide
Gradient fill box extended
83
Bonus tips: Keyboard Shortcuts
• arrow keys move objects, CTRL arrow nudge
• Copy short cut: Press CTRL while dragging
• “B” for black screen
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“B” for Black Screen
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Deliver“The 3 most important things:1.Practice2.Practice3.Practice 86
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Sample PowerPoint ChecklistLaptop Handouts
AC Adapter handoutsMouse flyers
biz. CardsElectricalPower strip Just in caseExtension cord remote batteries
spare bulbProjector CD w/ ppt fileAC adapter flash drive w/ppt fileLap top cable Speaker NotesRemote control slides printoutProjector screen
VenueAccessories set upSpeakers power accessLaser Pointer internet access
set up early? 88
Plan APlan BPlan C 89
Deliver“The 3 most important things:1.Practice2.Practice3.Practice 90
Not Just for the Big Screen
91
Additional Resources
• Tutorials on Lynda.com (David Diskin)
• Book: Presentation Zen• Book: PowerPoint 2010 for
Dummies
92
Remember . . .• Plan your presentation—WHY?
• 4 easy design principles• A few tips and tricks• Deliver with confidence
93
Another BoringPowerPoint Presentation?
94