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Overview of LinkedIn Sales Navigator

Overview of Sales Navigator

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Overview of LinkedIn Sales Navigator

Why reps lose deals

people on average are involved in the buying

decision

5.4

Missing critical players

77% of buyers don’t believe that sales understands their business and don’t

think they can help

Saying the wrong things

of forecasted deals go dark

24%

Losing touch with prospects

? ? ?

LinkedIn has a wealth of information on the people and companies with whom you want to build relationships

430M+ Members worldwide

7M+ Global companies

159M Monthly unique visitors

2B+ Updates per Week

To tap into the power of LinkedIn for sales, you need to expand your access and tailor your experience

Today: your personal

network

All that LinkedIn has to offer

YOU

Just what you need for sales

Overview of LinkedIn Sales Navigator Ethan Hamilton Customer Success Manager, LinkedIn Sales Solutions

6

Be the most effective platform for marketers to engage

with professionals

 LinkedIn Sales Navigator lets you:

Engage Target Understand

Buyers with personalized

outreach

The right buyers and companies

What buyers value

Target the right buyers and companies

• Lead Builder • Lead Recommendations • Saved Leads

Search CancelTeamLink members onlyShow

Lead Builder View saved searches

Current company TitleLocation Postal Code

Eg. LinkedIn Eg. Vice PresidentEg. San Francisco bay area

Function Seniority Company Size Industry

Entrepreneurship

Accounting

Administrative

Arts and Design

Business Development

Community and Social...

Owner

Partner

CXO

VP

Director

Manager

1-10

11-50

51-200

201-500

501-1000

1001-5000

Accounting

Airlines / Aviation

Alternative Dispute Rele...

Alternative Medicine

Animation

Apparel & Fashion

Keywords

Eg. Big DataRenewable AND energy Arizona Finance

x

x

Target the right buyers and companies

Target the right buyers and companies

Target the right buyers and companies

Target the right buyers and companies

Understand what buyers value

• Sales Updates • Sales Navigator for Gmail • Account Pages

Understand what buyers value

Understand what buyers value

Email

Mobile

CRM Gmail

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Understand what buyers value

Engage buyers with personalized outreach

• TeamLink •  InMails & Introductions

Engage buyers with personalized outreach

Engage buyers with personalized outreach

You can’t manage what you can’t measure

Measure and Manage with usage reporting

•  Social Selling Index (SSI) •  Unique daily log-ins •  Saved leads •  Accounts saved •  Searches performed •  Profiles viewed •  InMail™ messages sent •  Messages sent •  Unique connections •  Sort by tag

Measure and Manage with usage reporting

Measure and Manage with usage reporting

Know your team is on the right track and focused on the right activities:

•  Measure social selling activity with daily SSI updates

•  Coach your teams with actionable insights

•  Benchmark your team’s performance against peers with team leaderboards

Measure and Manage using the Social Selling Index (SSI)

Our sales reps rave about how their prospects actually respond to them on

LinkedIn, where an email would likely be ignored.

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Social Media Marketing Manager, XO Communications

 Sales Navigator Helps You Sell Smarter

Target

•  Find the right people faster and more easily

•  Prioritize the right companies

•  Qualify new people at your accounts

Understand

•  Keep track of leads and existing relationships

•  Stay up-to-date on contacts and accounts

•  Research prospects wherever you work

Engage

•  Engage with prospects and customers through your network

•  Reach your prospects

directly with the right context

•  Build your professional reputation

Buyers with personalized outreach

The right buyers and companies

What buyers value

Q&A