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The LinkedIn summary is arguably the most instrumental profile section for sales professionals who know how to use LinkedIn for attracting prospects and nurturing leads. Use this buyer-centric example template to optimize your summary according to social selling best practices: • Double check the public visibility of your profile summary. • Talk to your prospects, not to recruiters. • Showcase yourself as a subject matter expert and adviser. • Communicate your willingness to help. • Speak in 1st person to convey that you are approachable, transparent and human. • Leverage keywords important to your buyer and the 2K character limit to fuel internal and external search results, as well as LinkedIn's algorithms. • Break up monotonous text by incorporating bullet points, caps, horizontal lines and vertical lines. • Be sure to include your contact information in the body of your summary. *Take advantage of LinkedIn's document upload/URL sharing feature for showcasing key resources, sales collateral, presentations or videos from right within your summary!
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