Upload
linkedin-sales-solutions
View
964
Download
0
Embed Size (px)
Citation preview
LinkedIn: World’s Largest Professional Network
5M+ INDONESIA
3M+ PHILIPPINES
2M+ MALAYSIA
1M+ SINGAPORE
1M+ SAUDI ARABIA
21M+ BRAZIL
124M+ UNITED STATES OF AMERICA
12M+ CANADA
34M+ INDIA
7M+ AUSTRALIA
1M+ NEW ZEALAND
4M+ SOUTH AFRICA
2M+ UNITED ARAB EMIRATES
18M+ UNITED KINGDOM
9M+ FRANCE
7M+ ITALY
2M+ BELGIUM
1M+ DENMARK
4M+ TURKEY
5M+ NETHERLANDS
2M+ SWEDEN
6M+ SPAIN
16M+ CHINA
414M+ Members
Worldwide^
+2 New members per second
50% Access via mobile devices*
^As at May 2015
*Access to LinkedIn during LinkedIn’s Q1 (Jan – Mar 2015)
24 Languages
1M+ HONG KONG
1M+ JAPAN
1M+ S. KOREA
850k+ VIETNAM
Americas 180m+ members
Europe, Middle East, Africa 116m+ members
Asia Pacific 68m+ members
1M + THAILAND
5M+ RUSSIA
8M+ MEXICO
4M+ ARGENTINA
This aspirational mindset is reflected in the content consumed on LinkedIn
Beyonce
National Corvette
Museum
Josh Homme
Kim Kardashian
Kanye West
Katy Perry
#OneOfMyFavorite
MoviesIs
#MtSWISHMore
#SelenaNeoLaunch
You Got Served
#iHeart1D
Czechs
#thankswingman
Leadership
iPad
Cloud Computing
Employee Engagement
Online Advertising
Self-esteem
Finance
Internal Communication
Business
Economy
Seniority
Reaching decision makers in Australia
1 , 9 0 0 , 0 0 0 +
S E N I O R / M A N A G E R
4 8 6 , 0 0 0 +
D I R E C T O R / V P
2 7 9 , 0 0 0 +
O W N E R / P A R T N E R
7 4 , 0 0 0 +
C - L E V E L E X E C S
Industry
1 7 0 , 0 0 0 +
T E C H
2 2 1 , 0 0 0 +
F I N A N C E
8 6 , 0 0 0 +
M E D I C A L
1 2 7 , 0 0 0 +
C U S O M E R G O O D S
5 6 , 0 0 0 +
C O N S T R U C T I O N
Function
2 5 7 , 0 0 0 +
S A L E S
2 9 0 , 0 0 0 +
O P E R A T I O N S
6 7 , 0 0 0 +
E N G I N E E R I N G
2 2 4 , 0 0 0 +
E N T R E P R E N E U R S H I P
Change in the Financial Services Landscape
C O N S U M E R C O N F I D E N C E B R A N D T R U S T V O L A T I L E M A R K E T S
A P P E T I T E T O B O R R O W O V E R R E G U L A T I O N
Social media has a purpose throughout each stage of the financial purchase journey
54%
47%
40%
29%
25%
Keep up-to-date with current financial trends
Gather preliminary information about financial products, policies or institutions
Seek advice/gather information to help make a financial decision
Re-evaluate a financial decision that has already been made
Recommend a financial product, policy or service
Source: Join The Dots Research, 2013
11
Social networks are central to Affluent Millennials’ financial decisions
COMPARED TO AFFLUENT GEN X,
AFFLUENT MILLENNIALS ARE MORE LIKELY TO:
Use social networks to inform finance /
Investment decisions
2x Visit a financial
company’s page on a social network
3.4x Seek content from financial companies on social networks
2x
LinkedIn Partnership
M A R K W E I N B E R G E R
E Y G L O B A L C H A R I M A N
“At EY, we continually strive to build a better working world by bringing
our clients the tools and services they need in a rapidly changing
business environment. Data analytics and technology have
transformed the way companies operate, and together, EY and
LinkedIn will provide organizations with leading-edge tools to navigate
those changes”
J E F F W E I N E R
L I N K E D I N C E O
“Together, we'll help companies develop
deeper and more trusted customer
relationships through social and data
analytics”
R E G I N A S P R A T T
S A L E S P A R T N E R
“Sales Navigator gives us the ability to get
access to buyers who we couldn’t previously
reach, and in a way that is more efficient
than simply cold-calling and hoping for
a response”
16
1. Why LinkedIn?
2. What is the opportunity for Financial Services?
3. How would I use Navigator?
Not only do they validate the persons credibility but the business as a whole
N E A R L Y E V E R Y B U S I N E S S M E E T I N G I S P R E C E D E D O R
F O L L O W E D B Y V I S I T I N G L I N K E D I N , T W I T T E R O R G O O G L E
Challenges Facing FS firms
Acquire new clients
Regain trust
Lead with insight
Grow relationships
Enhancing customer service