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Lean sales: tools & tricks to close more deals with less effort

Lean Sales - How I sell more with less work

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Page 1: Lean Sales - How I sell more with less work

Lean sales:tools & tricks to close more deals with less effort

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How I sell morewith less work.

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Chapter 1Who am I?

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Jeroen Corthout

• Co-Founder Salesflare

• Engineer & Vlerick Business School• Digital marketing & sales• Always been an entrepreneur

twitter @JeroenCorthout

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Chapter 2Lead generation

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Sales is not dead.Ice-cold calling is.

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People buy frompeople they know.

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Start with who knows you.

1. Map your network.2.Leverage it.

Leverage the warmest leads you can get…

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One central place

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First degree

Second degree

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Use social media to get on the radar.

• LinkedIn• Twitter• Advertisements

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Remarketing CRM remarketingB2B targeting

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Be real.(We are real too.)

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Go back to basics with your channels.

Dear Jef,

I'm Jeroen, Co-Founder of Salesflare, a young Belgian software company making an artificially intelligent sales assistant.

As you're at the heart of our target market, we want to understand how we can attune to your personal needs.

To thank you for helping us, you will get

Plain text emails

Press

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Chapter 3Sales

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Before asking customers, ask the internet.

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Qualify ASAP using all available data.

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Use your phone.Not your car.

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One day =

4 meetings10 meetings

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Handy tools:

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Follow up like a pro.

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Attention span = 0Yours is. Theirs is.

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You may have read that…

2% of sales are made on the first contact.3% of sales are made on the second contact.5% of sales are made on the third contact.10% of sales are made on the fourth contact.80% of sales are made on the fifth to twelfth contact.

However….48% of sales people never follow up with a prospect.25% of sales people make a second contact and stop.12% of sales people make three contacts and stop.Only 10% of sales people make more than three contacts with a prospect.

Source: A popular sales meme. The statistics may be slightly off… but that’s not the point.

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Follow up like a prowithout the effort.

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Automatic suggestions who

to follow up

Emails

Phone calls

Social media

Calendar

Web interactions

From existing data: 360° viewon each

customer

Easy team collaboration on customer

To smart follow up:

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Emails

Phone calls

Social media

Calendar

Web interactions

Automatic suggestions who

to follow up

360° viewon each

customer

Easy team collaboration on customer

To smart follow up:

From existing data:

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CRM

Customer service

Marketing

Finance

Organization

Analytics

Sales

Synchronization

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salesflare.com

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Thank you!