Creative Emailing: Getting through the clutter

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Third E-Mail Follow-Up Multiple Choice Humor

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Hi, ___:

I’ve reached out a couple times with no response (honestly, it’s kept me up at night) so I wanted to try something different.

Select the choice that applies for the lack of response: A. You think I’m annoying. Well, at least my mom loves me and what I have to say. You, however, cannot deny that I’ve been fairly informative up to this point. B. You never received my previous emails. Not sure I believe you, because I’ve been rather diligent. But to recap, we are OpiaTalk, you are Retailer X, and we help retailers just like retailer convert organic traffic at 4-6x the industry average, plus drive opted-in leads. Oh, and we’re pay-per-performance so we only make money when you do.

C. You are really, really busy. Totally understandable but keep in mind that even the president has time to play golf. Less than 10 minutes with me won’t hurt.

If you’ve made it this far, hopefully you realize I’m trying to be funny (hopefully I succeeded or this is really ... awkward). All jokes aside, I’d love time later this week to go over the demo I sent you.

Looking forward to your response, Dave

Subject: Re: Reaching Out From OpiaTalk

Hi Dave, Ok- already ;)How about a chat on next Friday after 10:30. Thanks,

Response #1

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Response #2

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Subject: Re: Reaching Out From OpiaTalk

Ok  you  had  me  at  annoying.....  

My  apologies,  I  travel  50%  of  the  =me  and  receive  numerous  sales  inquiries  daily.    

I  will  have  a  look  at  the  demo  and  follow  up  with  you  next  week.    

Make  sure  you  call  your  mom  since  she  loves  you.    

Best,  

Response #3

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Subject: Re: Reaching Out From OpiaTalk

alright you win we will talk. my answer is C and I don't play golf. We can chat for 20 mins and if I'm interested we can talk again after that, sound good?

Fourth E-Mail Follow-Up Logo Interaction

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Hi, ____: I have sent you 3 emails at this point (one I thought was fairly attention grabbing) and I haven’t gotten a response yet. :( I know what you’re probably thinking, “those automatically generated emails are really annoying me”. Well, let me tell you that those are not automatically generated emails (and I certainly hope they aren’t annoying), I write each one personally and with care. To prove to you that this is the case, please enjoy this photo of me:

All jokes aside, I would love 10-15 minutes later this week or next week with you to go over OpiaTalk. I hope to hear from you soon. Dave

Dave, You remind me of my favorite quote by Calvin Coolidge, “Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent....” That being said, I am not in charge of SEO or SEM. I think you want to talk to Jeff ____ or Kevin ____. My apologies but I thought I had sent that response to one of your earlier emails. I suspect that was an oversight on my part. Thanks and good luck,

Response #1

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Response #2

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Subject: RE: Reaching Out From OpiaTalk

Hi  Dave,   OK,  you  got  my  a,en/on.  Looks  like  you  have  a  great  product.  I  have  a  ques=on  about  the  technical  part  and  how  it  might  integrate  with  our  Yahoo  store  and  order  processing.  You  present  a  unique,  quickly-­‐expiring  code  to  use  for  a  discount.  Clearly  a  great  reason  to  buy  and  uIer  urgency  for  great  conversion  rates.  How  does  our  system  know  what  codes  to  accept  and  when  and  what  the  offer  is?   Thanks  for  your  persistence,  it  seems  like  it  could  be  a  great  tool!

Response #3

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Subject: RE: I miss us....

hahaha! you got me, this was pretty funny. I apologize for not responding, but it's been quite busy the past few weeks. I am not in the office today, but I have time on wednesday 12-3pm if you want to send me an invite for a call. We can discuss how your company may be able to help us. thanks!

Takeaways

1. Be Persistent

2. Get Creative

3. Be Memorable

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