ASCI ‘s Customer Complaints Council support to Orthopedic Mattress

The CCC discovered the following claims in healthcare & individual care service or product ads of 13 marketers to be either deceptive or incorrect or not properly/ clinically validated and for this reason breaking ASCI's Code. A few of the healthcare service or products ads likewise contravened arrangements of the Drug & Magic Remedies Act and Chapter 1.1 and III.4 of the ASCI Code.

In February 2016, ASCI's Customer Complaints Council (CCC) supported grievances versus 80 from 133 ads. From 80 ads versus which problems were maintained, 48 came from the Education classification, 13 were from the Health care classification, followed by 5 from the Food & Beverages classification and 14 ads from other classifications.

Grievances versus the following ads were supported:

Health & Personal Care

1. Emami Limited (Fair & Handsome): The ad's claim, "Long-term fairness" was not validated.

2. Colorbar Cosmetics Pvt. Ltd. (Colorbar U.S.A. Hydra White Intense Bleaching Hydrating Day Cream): The ad's claim connecting to use outcomes, "70% felt a boost in skin brightness, freshness and glow", "75% felt their complexion looked more clear", "80% concurred their skin stayed hydrated all day", "80% enjoyed the light-weight texture", were not validated and were most likely to deceive customers.

3. Hindustan Unilever Ltd. (Dove Hair Fall Rescue Hair shampoo with Nutrilock Actives): The advertisement was discovered deceptive by obscurity due to the fact that customers will think that Dove will likewise lower natural hair fall; whereas the context of item advantage is with referral to hair fall due to damage, as defined in the disclaimer.

4. Shree Maruti Herbal (Stay-On Oral Liquid): The ad's claim, "Quick Performing" and "Get charged for the extreme enjoyment" were not corroborated for this exclusive item.

5. Health care International Enterprises Limited (HCG Hospital-CyberKnife): The ad's claim, "In Cyberknife Surgical treatment ... And, By The End Of It. Particular to the claim indicating treatment for cancer, the ad is in breach of the law as it breaches the Drugs & Magic Remedies Act.

6. Truweight Health Pvt. Ltd. (Truweight Loss Program): The ad's claim, "See Outcomes in 10 * Days!

7. Johnson & Johnson Ltd.: The ad's claim, "Johnson & Johnson - Making medically tested moderate items for more than 100 years!" was not validated.

8. Objective Health (Non-surgical spinal column care innovations): The ad's claim, "Neck discomfort, pain in the back, slipped disc, sciatica?", "No medication, no injections, no surgical treatment", "India's First very speciality spinal column center in Ahmedabad", "Worlds most innovative non-surgical spinal column care innovations" and "12,000+ clients dealt with effectively" were not validated.

9. Hindustan Unilever Ltd. (Lifebuoy Clini-Care 10 Soap): The ad's claim, "10X more skin care moisturizers" was not validated.

10. Shree Maruti Herbal (Remain on Power Pill): The ad's claim, "Its appropriate consumption slowly restored my vigour, vigor, energy & assisted my positive video game with match winning efficiencies", "Viva Stay-On ... for longer, more powerful & larger efficiency", were not corroborated with proof of efficiency and were deceptive by exaggeration.

11. Restriction Labs Ltd (Sesa Oil): The claim in the ad of "8X" describing the 8 advantages of the item was not validated.

12. Marico Ltd (Livon Hairgain Tonic): The ad's claim, "It manages Hairfall in 90 days", was not validated effectively as the item was at the majority of useful in reasonably enhancing the condition.

13. Future Worth Products Pvt. Ltd. (Dr. Back guide us about Best Orthopedic Mattress in India): The ad's claim, "Considering that 1982, Pyare Lal Group is the only maker worldwide, who produces all kinds of sleepwell mattress under one roofing system", was not corroborated and was deceptive by gross exaggeration.