Article: Customumbrellastore.com

ALL ABOUT ADVERTISING AND UMBRELLAS AS A PROMOTIONAL PRODUCT

Advertisement in today’s world is just like the air we breathe. Anywhere you see, it can be found. It is so woven in

the very fabric of life that we would find ourselves denuded without them. It adds cosmetic value to a magazine

because of its pictorial representation. Even the morning newspaper is full of advertisements and they add color to

its otherwise black and white appearance. Advertisements are known as commercials in moving format. Switching

on the radio, the commercials cannot be pictorially represented so background music and jingles are used. Watching

television is incomplete without these commercials. At times they are a much needed relief and sometimes irritating

when something interesting is running.

Every company spends huge amounts of money to reach the public. An advertisement or commercial is the financial

blood pumped to make a medium survive - be it radio, print or television. It is also a battle ground for similar

products from different manufacturers to win-over new customers. The internet today is the most viable medium to

display a product. Pop-ups during browsing can be very frustrating and for a novice, it is the best trap to catch a

gullible shopper. Novelty is the buzzword for success in the advertising world. The idea is to attract attention

through its tag-line, color combination, visual presentation and uniqueness. Almost every product we use in our daily

life is plausible advertisements.

Even the umbrella - the most mundane of objects out there, can be the most potent medium for advertisement. It is

a device for protection from the weather which serves as a utility device. Presence of an umbrella dates back to 21

century AD and finds reference in almost every country’s history or mythology. Britain is one country which

experience rain pretty much every day and thus, the people cannot imagine life without an umbrella. It has been a

thing of fashion in the 16th and 17th century and its cosmetic value was also established during this time. It

consists of a collapsible canopy mounted on a central rod that acts as protection. Etymologically we all know it gets

its name from the word ‘umbra’ meaning ‘shaded’ as used in light and shadow lessons in science. Umbrellas of larger

dimensions are used in patios and garden restaurants to provide shade from the sun.

Customized umbrellas are manufactured to represent a particular product which becomes synonymous with the

product. A corporate may give its employee a personalized umbrella as a reward for his/her good work and also as a

great mode of advertisement. Innovation in design has transformed the umbrella canopy in many shapes like that of

a popular cartoon character catching the fancy of kids. Road side temporary outlets with printed logos umbrellas for

the launch of a product provide a great visual treat in a downtown area. Such practice leaves a lasting memory on

the public and the product gets maximum reach with the masses.

The site Customumbrellastore.com manufactures many varieties of this product and in specialize custom umbrella

printing. They also have a bevy of graphic artist who can help in designing logos that needs to be printed in the

umbrellas.

ABOUT THE AUTHOR

Caren Green is an expert when it comes to modern marketing techniques and promotional strategies. She loves

writing about the topic, sharing her valuable insights and helping enterprises in making the right advertising

decisions. She recommends CustomUmbrellaStore.com as the name to trust if you are looking for custom umbrella

printing as a promotional idea.