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A Road Map to Your Leads: Mastering Effective Social Outreach
@aseemb
Aseem Badshah
• Founder and CEO of Socedo – helps companies generate leads from social media data
• Created Uptown Treehouse – a social media agency in Los Angeles
• Have worked in social media for the last 7 years
About Me
72% of all web users are active on social media
46% look to social media when making purchases
33% prefer communication on social media over phone
Social media is full of valuable lead info!
Your Leads Are Out There...
(Jeff Bullas, “22 Social Media Facts and Statistics You Should Know in 2014” http://www.jeffbullas.com)
(“2014 Statistics and Trends for Businesses on Social Media” https://www.marketingtechblog.com)
(Mike Schneider, “17 Statistics That Show Social Media is the Future of Customer Service” http://www.socialmediatoday.com)
But…
Where and how do you find these qualified
leads?
What are the most effective ways of
reaching out to them?
How do you ensure maximum ROI from
your efforts?
Choose the right platform.
Finding Your Target Audience
Where are your
prospects most
active?
Which platform offers the best way to reach
them?
Finding Your Target Audience
Discover prospects the new way.
Learn as you go!
Update criteria as your industry and audience change.
• Social media keywords: bio, conversations, location
• Followers of industry leaders
• Industry events: profiles, groups and hashtags
Example
A company looking for startups and
early-stage tech companies used this
criteria...
...and found over 5,500 leads on
handles
Industry
keyword
s
Event
hashtags
Light Touch
(follow, like post)
Mastering Effective Outreach
Medium Touch
(direct message, comment)
Heavy Touch
(phone call, email conversation)
Natural Flow of
Engagement
Example (continued)
When they found a lead…
Favorite a tweet
Follow the user
When the lead followed back…
Send a direct message
Connect on LinkedIn
When the lead responded…
Send a follow-up email
Mastering Effective Outreach
Automation makes outreach efficient and scalable.
Use different tools to manage parts of your funnel:
Light
Touch
Heavy
Touch
Medium
Touch
• 80% of marketers indicated social media boosts their
traffic... sales can do it too!
• Leads are no longer just a name and job title
• Sales and social media are coming out of the caveman
days
A New World of Sales
Feed leads into a CRM system
Monitor your results
• Track conversion rates: network growth, response rates, link clicks
• Know the ROI of your efforts
Lead Management & Metric
Tracking
