8 Benefits of CRM for Telemarketing

8 BENEFITS OF CRM FOR TELEMARKETINGAUTO-DIALING ALONE JUST WON’T CUT IT

BENEFIT # 1: LEAD AND GOAL MANAGEMENT

Queue-based lead routing is a revolutionary approach that allows you to:

http://bit.ly/8-benefits-crm

• benchmark performance against key performance indicators (KPI)

• increase the average calls per hours • provide more contact attempts • lower the lead decay rate • accelerate response time and more


BENEFIT #2: MAXIMIZE PERFORMANCE AND CUSTOMIZATION

There is power behind centralized data combined with powerful data-selection tools

to maximize Telephone Sales Representatives performance

metrics.



BENEFIT #3: FLEXIBILITY TO MANAGE ALL WORKFLOW PROCESSES

TO ENSURE CONSISTENCY

Data is the lifeline of any organization, and growth requires clarity around performance.

When you combine dynamic web reporting and a call-activity dashboard, you can manage

workflow seamlessly.



BENEFIT #4: EMAIL MARKETING INTEGRATION

Stay in front of contacts between calls by automatically sending emails based on

last call date, last result or an appointment date.



BENEFIT #5: TOTAL VIEW INTERFACE TO MANAGE ALL INTERACTIONS WITH A

LEAD

All contact information and interactions aredisplayed on a single, total view interface to

showeverything you need to make your next

interaction smart and effective.



BENEFIT #6: APPOINTMENT SETTING

Get organized with multiple calendars, schedule blocking and proximity for appointments and

routing for geographic areas.



BENEFIT #7: LOGICAL BRANCH SCRIPTING

Guide an agent through logical, smart calls leading to repeatable, predictable results with proven intelligent dialogs to increase

effectiveness.



BENEFIT #8: ROBUST REPORT TO SHARE RESULTS OF TELEMARKETING

CAMPAIGNS

The data collected during calls (business intelligence) can be studied and used to create

quality practices.



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