15
#5 ways INFLUENCERS HELP YOU SELL Traackr: Social Selling + Influence

5 Ways Influencers Help You Sell (Social Selling)

  • Upload
    traackr

  • View
    6.131

  • Download
    1

Embed Size (px)

Citation preview

Page 1: 5 Ways Influencers Help You Sell (Social Selling)

#5 ways

INFLUENCERSHELP YOU SELL

useruser

user

user

user

user

user

user

user

user

user

user user

user

user

user

Traackr: Social Selling + Influence

Page 2: 5 Ways Influencers Help You Sell (Social Selling)

Traackr: Social Selling + Influence

Social SellingDelight your prospects rather than interrupt their daily life with cold calls to convert them into loyal customers.Sam Kusinitz, Hubspot

Influencer Marketing

Identify and build relationships with influencers to increase visibility

on your products or services.Ann Handley, Marketing Profs

Page 3: 5 Ways Influencers Help You Sell (Social Selling)

Traackr: Social Selling + Influence

Social Selling

Influencer Marketing

Build relationships with your prospects’ influencers to build your own authority in your category and make yourself eminently discoverable

when your prospects are ready to buy.

Page 4: 5 Ways Influencers Help You Sell (Social Selling)

#1

LISTENIN KEY INFLUENCER

CONVERSATIONS

Traackr: Social Selling + Influence

Page 5: 5 Ways Influencers Help You Sell (Social Selling)

Stay on Top of Key Conversations with Minimal Time

FUNNELTo sell socially, you must be a part of conversations

about the trends, challenges, and opportunities your buyers face.

With influencers as your filters to get to content you are guaranteed to follow the important trends

without getting lost in the noise.

Traackr: Social Selling + Influence

Page 6: 5 Ways Influencers Help You Sell (Social Selling)

#2

CURATEINFLUENCER CONTENT

NEWS

NEWSplay

Traackr: Social Selling + Influence

Page 7: 5 Ways Influencers Help You Sell (Social Selling)

NEWS

NEWSplay

Share Influencer Content Relevant to your Community

SHAREBy curating meaningful content from influencers, you start asserting your subject matter expertise.

The more you hone in on your key influencers, the easier it will be to share valuable content within

your community of prospective buyers.

Traackr: Social Selling + Influence

Page 8: 5 Ways Influencers Help You Sell (Social Selling)

#3

JOINTHE CONVERSATION

Traackr: Social Selling + Influence

Page 9: 5 Ways Influencers Help You Sell (Social Selling)

Social Selling + InfluenceTraackr: Social Selling + Influence

Find Serendipitous Moments to Engage in Key Conversations

CHATSOn social channels your prospects are listening to influencers

to inform their buying decisions.

Engage with influencers and add value to the conversation. Get on their radar and be noticed

by prospects listening in.

Page 10: 5 Ways Influencers Help You Sell (Social Selling)

#4

BECOMEAN INFLUENCER

ideaTraackr: Social Selling + Influence

Page 11: 5 Ways Influencers Help You Sell (Social Selling)

ideaTraackr: Social Selling + Influence

Develop your Own Point of View & Raise your Influence

composeAs a sales professional living and breathing your industry,

you have a unique perspective.

Create content that will benefit your customers, assert your authority, and build up a captive audience

of like-minded prospects.

Page 12: 5 Ways Influencers Help You Sell (Social Selling)

#5

MEASUREENGAGEMENT

Traackr: Social Selling + Influence

RETWEET piechart

Page 13: 5 Ways Influencers Help You Sell (Social Selling)

Traackr: Social Selling + Influence

Start Measuring Engagement Not Just Activity

piechartMeasuring activity – number of cold calls, emails, and demos –

isn’t enough for the modern sales person.

Focus on measuring the results of your efforts (i.e. engagement by prospects and influencers, lead referrals

by influencers). Keep testing and tuning.

Page 14: 5 Ways Influencers Help You Sell (Social Selling)

And Remember:

The Key to Success in Social Selling is to Not Sell

but Let People BuySuccess is defined by your ability to remove friction in the buying process and create an environment

to make it easy for prospects to buy from you.

Traackr: Social Selling + Influence

Page 15: 5 Ways Influencers Help You Sell (Social Selling)

Want to get more out of your social selling?

Learn how to Incorporate Influencers

into your Social Selling Strategy with Traackr

GET A DEMO

Traackr: Social Selling + Influence