#secondstreetlab

#secondstreetlab

Matt Chaney@mattchaney

Liz Crider@emcrider

Welcome!

#secondstreetlab

Questions & Recording

Note: We are recording this webinar and you will receive an email with links to the recording and slide deck.

#secondstreetlab

OVER 3,000 MEDIA COMPANIES

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Second Street Platform

PROMOTIONS SUITE DATA SUITE

#secondstreetlabsecondstreetlab.com

#secondstreetlabFollow @secondstreet on Twitter!

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Want To Win A Prize?

#secondstreetlab

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ADVERTISERSTO TARGET

#secondstreetlab

Advertiser Categories for Winter

• Retail• Healthcare• Furniture• Spas• Jewelry• Restaurants

• Bridal Serivces• Specialty

Markets• Grocery• Gyms• Sporting

Goods

• Exercise Equipment

• Clinics• Training

Programs

#secondstreetlab

Seller’s Guide

secondstreetlab.com/sellers-guide

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MONTHLYOPPORTUNITIES

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December

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Quizzes

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Holiday Quiz BundleAtlanta Journal Constitution | Atlanta, GA

#secondstreetlab

Quiz Bundle Taken11,887

Times

$25KTotal Package

Value

Holiday Quiz BundleAtlanta Journal Constitution | Atlanta, GA

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Turnkey Quiz Bundle Idea

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Turnkey Quizzes to Run

secondstreetlab.com/turnkeys

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Sweepstakes

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12 Days of GivingNorth Platte Telegraph | North Platte, NE

$6,000Revenue for

the Site

2,614Opt-Ins

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$10,200Revenue for

the Site

14KEntries

Countdown to ChristmasKDRV | Medford, OR

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Guess the First SnowfallKTUU | Anchorage, AK

$7,500Revenue for

the Site

#secondstreetlab

Photo Voting

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Santa TantrumsMore 104 KMYR | Des Moines, IA

$3,500Revenue for

the Site

#secondstreetlab

Scared of SantaHerald & Review | Decatur, IL

8,000+Votes

#secondstreetlab

Scared of SantaKFMB | San Diego, CA

4,800+Votes

52% Opt-in Rate

#secondstreetlab

Advertiser Category:Food & Dining

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Haydelicious Holiday GiveawayWEZB | New Orleans, LA

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Haydelicious Holiday GiveawayWEZB | New Orleans, LA

Survey Question

s1,300Opt-ins

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Quiz Break

secondstreetlab.com/holidayquiz

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January

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Photo Voting

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Cutest Kids ContestWEEK-TV | Peoria, IL

$7,000Revenue for

the Site

#secondstreetlab

Cutest Baby ContestWPXY-FM | Rochester, NY

16MMVotes

$5,000Revenue for

Site

#secondstreetlab

Baby BashWEZB-FM | New Orleans, LA

4.6MMVotes

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Quizzes

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What Should Your Resolution Be?KCLR-FM | Columbia, MO

17People in

the Market for a New

Car

#secondstreetlab

How Well Do You Know Your Workouts?Worcester Magazine | Worcester, MA

Sponsored ByLocal Gym

Turnkey Quiz!

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Healthy Eating IQLeader-Telegram | Eau Claire, WI

Sponsored ByHospital

Turnkey Quiz!

#secondstreetlab

Turnkey Quiz Bundle Idea

#secondstreetlab

Turnkey Quizzes to Run

secondstreetlab.com/turnkeys

#secondstreetlab

Sweepstakes

#secondstreetlab

New Year, New You WTVF-TV | Nashville, TN

Sponsored By

Local Weight Loss

Program

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New Year, New GEAR Forsyth County News | Cummings, GA

200+Advertiser

Opt Ins

#secondstreetlab

Advertiser Category:Health & Fitness

#secondstreetlab

Goal:Find People

Interested in Fitness

Equipment

Test Your Fitness IQKYTV-TV | Springfield, MO

#secondstreetlab

Advertiser Quiz BundleWPSD | Paducah, KY

300People in

the Market

371Advertiser

Opt-ins

#secondstreetlab

February

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Quizzes

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How Cupid Are You?KAKE | Wichita, KS

$5,000Revenue for

the site

4,505Entries

#secondstreetlab

Which Texas Bride Are You?D Magazine | Dallas, TX

$2,500Revenue for

the site

#secondstreetlab

Valentine’s Day Trivia ChallengeConway Daily Sun | N. Conway, NH

1,023 Entries

LeveragedSweepstake

s

#secondstreetlab

Turnkey Quiz Bundle Idea

#secondstreetlab

Turnkey Quiz Bundle Idea

secondstreetlab.com/turnkeys

#secondstreetlab

Photo Voting

#secondstreetlab

Cutest Couple ContestThe Signal | Santa Clarita, CA

$2,000Revenue for

the Site

70K Votes

#secondstreetlab

Cutest Couple ContestPalm Beach Post | Palm Beach, FL

$3,900Revenue for

the Site

65K Page Views Generated

#secondstreetlab

Advertiser Category:Spa & Massage

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Win a Spa DayBangor Daily News | Bangor, ME

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Win a Spa DayBangor Daily News | Bangor, ME

3,740 Entries

52%New

Prospects

#secondstreetlabTHE PLAN

#secondstreetlab

$30K in 3 Months

*Based on Mid Size Market

Promotion December January FebruaryMonthly Quiz Bundle $4,000 $4,000 $4,000

Advertiser Quiz (1xmo) $2,000 $2,000

Ticket Giveaway $3,000

Scared of Santa Photo Contest $5,000

Advertiser Sweepstakes (1xmo) $2,500 $2,500 $2,500

Monthly Total $14,500 $8,500 $8,500

#secondstreetlab

$60K in 3 MonthsPromotion December January February

Monthly Quiz Bundle (2 in Dec) $8,000 $4,000 $4,000

Advertiser Quiz (2xmo) $4,000 $4,000 $4,000

Ticket Giveaway $3,000 $3,000 $3,000

Scared of Santa Photo Contest $5,000

Date Night Sweeps $3,000

Advertiser Sweepstakes (1xmo) $2,500 $2,500

Cutest Couple Photo Contest (2 sponsors)

$10,000

Monthly Total $22,500 $13,500 $24,000

*Based on Mid Size Market

#secondstreetlab

$90K in 3 Months

*Based on Mid Size Market

Promotion December January FebruaryMonthly Quiz Bundle (2x per month) $8,000 $8,000 $8,000

Advertiser Quiz (2xmo) $4,000 $4,000 $4,000

Ticket Giveaway (2x month) $6,000 $6,000

Scared of Santa Photo Contest (2 sponsors)

$10,000

Date Night Sweeps $3,000

Advertiser Sweepstakes (3xmo) $7,500 $7,500 $2,500

Cutest Couple Photo Contest (2 sponsors)

$10,000

Cutest Kid Photo Contest (2 sponsors) $10,000

Monthly Total $35,500 $35,500 $27,500

#secondstreetlabRESOURCES

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#secondstreetlab

Seller’s Guide

secondstreetlab.com/sellers-guide

#secondstreetlabsecondstreetlab.com/calendar

Planning Tools

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Quiz Turnkey Library

secondstreetlab.com/turnkeys

#secondstreetlabTAKEAWAYS

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Start PlanningNow

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Target the Right

Advertisers

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Bundle Promotions

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Matt Chaney@mattchaney

Liz Crider@emcrider

Thank you!