Hannah Davis

Digital Media Strategy

BIG IDEA

Expanding the retailer’s U.S. presence by adding an additional 500 retail locations

and expanding advertising for online purchases.

TARGET AUDIENCEBroad Target Audience:

-Males & Females

-3 months to 50 years

Concentrated Target Audience:

-Males & Females

-17 years to 28 years

-Young Adults & Parents

Social Media Use By Age

Customizing Content for Social Media Platform

Mobile App - Adding On To A Great Thing

Expansion Barriers-Obesity Rate in United States

-European Style

-America’s sizing issue

In the past 5 years sales have increased from 9.4billion to 13.4billion.

Financial success = flexibility to take risks

BUDGET

Measuring Success

Generate Sales & Retail Expansion

Taking The Risk