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Winning Today’s Socially Aware CustomerSponsored by American Express
TRISTAN POLLOCK, EIR/Venture Partner, 500 StartupsCHRISTOPHER GAVIGAN, Founder and Chief Purpose Officer, The Honest Company
LARS PETERSSON, President, IKEA US
JANUARY 2017
NRF
5
OUR MISSION
To empower and inspire people to live healthy, happy lives.
6
OUR JOURNEY
JANUARY
2012
EARLY
2008
JANUARY
2017
Conceived2 Dreamers // No Products
Launched17 Products
Today5 Verticals // 125+ Products
7
2017 KEY PR IOR IT IES
TRUST
8
BU ILD ING AN ICON IC , MODERN CPG BRAND
AUDIENCE
ORIGIN STORY
TIMING +
TONE
STANDARDS
TRANSPARENCY
PURPOSE
REMARKABLE PRODUCT
COMMITMENT+
CONSISTENCY
TILLSAMMANS
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
To create a better everyday life for the many people
Democratic design
TACK!(that’s thank you in Swedish!)
