What We Heard about

fulfillmentat IBM Amplify 2016

Amplify

outthink

2016

ordinary

At Amplify 2016one trend was certain:

Omni-channel is the new black

Omni-channel was a key theme at IBM Amplify 2016.

In one presentation with industry thought leaders, the high service expectation levels of customers were illustrated

in terms of when they interact with a brand:

(Source: IBV U.S. Consumer Study; IBM; Q27)

consider it important to deliver a consistent brand experience

across all points of interaction

81%expect a positive overall

experience regardless of the combination of channels

92%

Brands can only benefit from meeting the demands and expectations of customers:

The more channels a retailer offers, the more channels a customer shops. The more channels a customer shops, the more loyal the customer is

Multi-channel shoppers are 15% more likely to recommend a retailer than single-channel customers

The average spend of three-channel consumers is more than 2X that of single-channel shoppers

60% of surveyed consumers indicate that when choosing a store, the ability to find out if an item is in stock before going to the store is important to them (IBV 2015)

One thing was made clear at Amplify, Omni-channel is blurring the distinction between digital and brick-and-mortar in terms of driving business value.

The more channels,the more spend, the longer the relationship.

‘Bricks and Clicks’ -Omni-channel shopping needs to be seamless and frictionless

Pretty front ends online and on mobile are useless without back-end technology and supply chain excellence

You have to manage the whole business as a single entity, not as competing channels

Digital-driven innovation matters in a world being changed by technology. Order Management is the critical component to omni-channel success

Customers told their storiesAt Amplify, a leading European retailer shared 4 key insights:

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Tips from industry thought leaders at Amplify:

Provide a comprehensive solution to manage and monitor order fulfillment, optimize inventory

Leverage all sources of inventory with reliable promising to the customer

Allow one order for all products and services

Enable consistent and reliable real-time visibility in all channels

A best-in-class omni-channel foundation will:

Facilitate purchasing from any channel, fulfilling from any source and returning to any location

Customers told their storiesThe ideal solution will also help you go to market quickly with new innovations.

Another leading European retailer shared that IBM Commerce has helped them:

Provide the agility to bring changes to the website every 2-4 weeks

Develop a completely new concept and release to market in 7 weekson average

Introduce a stock locator capability for consumers in 12 weeks

It’s clear.These days, customers expect more.

Will you deliver?

Find out more.