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Sushant lulla NIFT-K

United colors of benetton

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Page 1: United colors of benetton

Sushant lullaNIFT-K

Page 2: United colors of benetton

Objectives

• To study the layout of the store and identify the fixtures.

• To understand the merchandise display and colour assortment.

• To identify the Zone demarcations in the store.

Page 3: United colors of benetton

T

T

G

Bill

Entry & Exit Baggage

SR

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SR Store Room

G Gandola

T Table with wheels

Ladder Display

Both Side Ladder Display

One Side Ladder & Other WindowDisplay

Changing Rooms

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Open window Display

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Closed window Display

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• Props : Flower Pots with bright colored flowers to

create the mood for spring/summer season

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• Split complementary color scheme with green blue, blue

and yellow orange • Vertical balance created• Horizontal color blocking

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• Tints of green blue and yellow orange are used with

pink and blue

• Horizontal color blocking

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Two way straight arm display

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Pastel colour scheme is used on to display innerwear and

nightwear

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• Appropriate spot lights• Sprouts of bright colors are given

throughout the store

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• Split complementary colours like yellow, blue and pink are

used• Color blocking is done

vertically and horizontally

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Zones

ZONE 1

ZONE 2

ZONE 3

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Thank you