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In 2014 161 million Americans will celebrate Halloween and NRF's latest spending survey finds more people than ever will buy costumes for themselves, their children and even their pets. See this year's top 10 trends. https://nrf.com/halloween
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Halloween Spending
TOP 10 TRENDS IN
2014
Shoppers will
spend $2.8 billion
on Halloween costumes
in 2014
$1.4 billion spent on adult costumes
$1.1 billion
spent on children’s costumes
162 million people are expected to celebrate
Halloween in 2014, versus 158 million in 2013
Overall, $7.4 billion is
projected to be spent on Halloween products in 2014
16% of people will turn to pop culture for
costume inspiration
A quarter of shoppers
say they’ll head to grocery stores for their Halloween purchases
Half of all shoppers plan to buy their Halloween items at discount stores
1/3 of people start their
Halloween shopping before October
20% to make - not buy -
costumes
8% to not hand out candy this year
The economic impact will cause… 1 in 5 shoppers say Halloween
spending will be impacted by the
economy
The average
young adult
(18-24) will
spend $87 on
Halloween activities,
versus $78
last year
78% of 18-24 year olds will dress in costume in 2014,
versus 73% last year
21% of 18-24 year olds will use Pinterest
for costume inspiration, versus 11% of average
adults
23 million people will dress their pets in costumes
33 million people will get
into the Halloween spirit by visiting a
haunted house
54 million people will throw or attend Halloween parties
nrf.com/halloween NRF’s 2014 Halloween Consumer Spending Survey was
designed to gauge consumer behavior and shopping trends related to Halloween spending. The survey was conducted for
NRF by Prosper Insights & Analytics. The poll of 6,332 consumers was conducted September 2-8, 2014. The
consumer poll has a margin of error of plus or minus 1.3 percentage points.