THE ULTIMATE MARKETING CALENDAR FOR RETAILERS

There are occasions every month you

can take advantage of to offer discounts

and special events that will bring more

customers into your store. See what’s

going on each month that you can use

as an opportunity to attract shoppers.

• NEW YEAR’S: A new year means another year of

resolutions.

• MARTIN LUTHER KING JR. DAY: National holidays

are always incredibly busy because of the amount

of people who have the day off. Draw those who

have the day off into your store with a promo.

JANUARY

• TAX-MAS (FEBRUARY-MAY): People receive their

tax returns during this time, which means they

have some extra spending money in their pockets!

Make them want to spend it at your store.

• VALENTINE’S DAY: This day is a great opportunity

to spread the love and show appreciation for your

customers by offering a discount.

• PRESIDENT’S DAY: This national holiday means a

lot more people will be out and about. Give them a

reason to get out of the house in February!

FEBRUARY

• ST. PATRICK’S DAY: A fun occasion to decorate

your store and make it a party!

• FIRST DAY OF SPRING: Plant flowers out front and

make your store “springy” and inviting! If you’re

still looking to get rid of some of your winter

inventory, you could have a “spring cleaning” sale

in your store.

MARCH

• APRIL FOOL’S DAY: Play friendly and harmless

pranks on your customers!

• MARATHON SEASON: If you are a specialty

running retailer, your busy season is starting!

Have you thought about throwing a party for the

running community or offering deals on running

accessories?

APRIL

• CINCO DE MAYO: Celebrate this Mexican holiday

by decorating your storefront and offering

refreshments to get people to come in and shop

around!

• MOTHER’S DAY: Everyone is on the search for a

gift to give their mother. Help them to make this

Mother’s Day a meaningful one.

• MEMORIAL DAY: Most people have this federal

holiday off from work. Offer a Memorial Day sale!

MAY

• FATHER’S DAY: Think about offering a promotion on

all inventory that would make good gifts for dads.

• FIRST DAY OF SUMMER: Kick off summer by having

refreshments, snacks, and a sale at your store!

JUNE

• INDEPENDENCE DAY: Show your pride and

celebrate our country’s independence by decorating

your store with everything red, white, and blue!

Make your store and deals stand out.

JULY

• BACK TO SCHOOL: With all the kids heading back

to school, you can end summer with a bang! People

are always on the hunt for the best end-of-summer

deals.

• TAX FREE WEEKENDS: Customers are incentivized

to flock to your store during this period of time to

save money and take advantage of not paying sales

tax. Give them a reason to stay and spend more.

AUGUST

• LABOR DAY: There are always many Labor Day

sales in the beginning of September. Make yours

unique!

• FIRST DAY OF FALL: Make your store “fall festive”

and serve hot apple cider and donuts!

SEPTEMBER

• COLUMBUS DAY: While this holiday isn’t celebrated

consistently across the nation, many people have

the day off. Be prepared for some extra traffic to

your store!

• HALLOWEEN: Use this holiday to go all out! Serve

candy, have your employees dress up, and offer a

spooky special deal.

OCTOBER

• THANKSGIVING: With all of the retail events

surrounding Thanksgiving, you should take full

advantage! But don’t forget to promote your deals.

• BLACK FRIDAY: Don’t miss out on a chance to have

a unique deal to get people into your store.

• SMALL BUSINESS SATURDAY: Partner with other

small businesses in your community to encourage

shoppers to stop by your store on this day.

• CYBER MONDAY: If you have an ecommerce site,

make sure you are promoting your Cyber Monday

deals!

NOVEMBER

• FIRST DAY OF WINTER: Create a special deal

during the holidays for the winter solstice.

Celebrate the holidays without making it religious.

DECEMBER

To learn about becoming a more effective marketer for your retail store,

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