The Third Wave of Retail & how to ride it all the way to massive profits

Not What We Were

With the advent of new technology and platform

integrations, many aspects of the industry are not what they

were 10 years ago.

Wave #1: Industrial Retail

At the start of the early 20th century, a commitment to efficiency and convenience dominated the retail industry. Almost all decisions were shaped by the compulsion to make “the machine” more productive.

eff. con.

Wave #2: Self-Service

The next big trend was self-service retailing.

Retailers became more focused on supplying a product and less interested in building

relationships with shoppers.

Wave #2: Self-Service

Many retailers chose to attract potential

customers with low prices, at the expense of high-

quality products.

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Wave #3: Quality Over Quantity

Finally, a new business model emerged.

With new technological advances, retailers are able to

effectively promote high-quality items, and collect profits from

promotional funds.

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The Tech That Makes It Possible

Continued developments in technology have changed the game again.

Inefficiencies can be easily discovered, analyzed, and solved with data collection tools.

The Tech That Makes It Possible

It's easy to examine clean, aggregated data, and retailers

are finally able to focus in on quality (of both product and

promotion) like never before.

quality

As a growing number of brands work to improve their data collection and analysis process, improve strategic planning, and elevate customer service – a step up in software tools and platforms is not optional.

Step Up and Ride the Wave

Don't get left behind!

A Mobile Data Collection App For Retail Execution.

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