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The Latest and Greatest iBeacon Stories
December 2015
December Overview
With the holidays approaching, December has
been a quieter month for beacons - though they
have been very involved in holiday sales.
That said, brands like Monoprix and Southbank
Centre are making their move. We were excited
to see beacons in our hometown at FCB as well.
1. FC Barcelona is using beacons2. Columbus - the first beacon city in the US3. Facebook helps nearby brands tailor ads4. Beacons at 22 Paris Monoprix stores5. Southbank Centre app featuring beacons6. Wayfindr – an open standard for beacon
navigation
Top Stories
They currently have beacons at the entrance to Camp Nou, FC Barcelona’s home arena.
To learn more: FCB Beacons
FC Barcelona is using beacons
Columbus has just launched the Columbus Safe City initiative.
To learn more: Columbus Beacons
Columbus will be the first US beacon city
It will begin to share anonymous, aggregated information about their user’s locations with marketers.
To learn more: Facebook Tracking
Facebook will help nearby brands tailor ads
The beacons are located in areas of coffee, laundry care, toothpaste and shampoo.
To learn more: Monoprix Beacons
Beacons at 22 Paris Monoprix stores
100 beacons are being placed all across the 21 acre area. It will be the largest beacon zone in the UK.
To learn more: Southbank Center App Beacons
Southbank Centre app to feature beacons
This project is backed by a million dollar grant from google.To learn more: Wayfindr Beacons
Wayfindr – an open standard for beacon nav.
Inspired to launch your own beacon campaign?
Sign up for our free 30 minute tutorial today!
ibeacontrends.com/beacon-tutorial