Upload
fitch
View
174
Download
0
Tags:
Embed Size (px)
Citation preview
Retail Futures Competition Launch!6th May 2015, Central St Martins, London
UAL FUTURES + The Store WPP
Dreaming No specific purchase intent
Exploring Purchase intent in the category
Locating Specific product or service
Experiencing Post-purchase using product or service
Universal Mind States
Universal Mind States
Dreaming No specific purchase intent
Exploring Purchase intent in the category
Locating Specific product or service
Experiencing Post-purchase using product or service
MINDSTATES DREAMING BE INSPIRED LEARNING HAVING FUN
I WANT TO GET FITTER
Dreaming No specific purchase intent
Exploring Purchase intent in the category
Locating Specific product or service
Experiencing Post-purchase using product or service
MINDSTATES EXPLORING BROWSE EASILY MORE INFORMATION NARROW CHOICES
I WANT A PAIR OF TRAINERS FOR RUNNING
Dreaming No specific purchase intent
Exploring Purchase intent in the category
Locating Specific product or service
Experiencing Post-purchase using product or service
MINDSTATES LOCATING EASY TO FIND USEFUL REMINDERS REASSURANCE
I WANT A PAIR OF NIKE FLYKNIT BLUE SIZE 8
Dreaming No specific purchase intent
Exploring Purchase intent in the category
Locating Specific product or service
Experiencing Post-purchase using product or service
MINDSTATES EXPERIENCING CARE AND ADVICE ACTIVE COMMUNITY GETTING MOST OUT OF PURCHASE
I WANT TO GET THE MOST OUT OF MY RUNNING
Dreaming No specific purchase intent
Exploring Purchase intent in the category
Locating Specific product or service
Experiencing Post-purchase using product or service
HUMAN RITUALS EMPOWERED PHYSICALLY & DIGITALLY
CREATING FUTUREP H D
Immediate Immersive Tactile
Empathetic Approachable Kind
Infinite Interactive Storytelling
Experience Signature
COCOONINGZHAI ECONOMY
LIVING LIFE THROUGH THE INTERNET - POLLUTION/WORK_LIFE STRESS
RESULTING IN
Cultural Attitudes - Chinese Consumers
COLLECT IDEASFRIENDS & FAMILY
DIGITAL SAVVY CONSUMERS
SHARE WITH
Cultural Attitudes - Chinese Consumers
FOR VALIDATION AND CONSENSUS
VISUALISING DREAMSCOACHES
UNCERTAIN OUTCOMES
FACILITATING MULTIPLE DECISION MAKERS
Cultural Attitudes - Chinese Consumers
When the plan is complete customers are given VIVID gold tickets to invite friends and family to ‘Premiere their home’ at an exclusive VIP screening. Here the customers get to experience their future home in an immersive projection ‘cube’ before it’s built.
Experience Signatures™ | Vivid Homes Invite friends and family to Premiere your home
Experience Signatures™ | Vivid Homes
DREAMING EXPLORING LOCATING EXPERIENCING
P
H
D
Continuous Thinking The ‘Art’ of Retail