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A charitable online retailer for sustainable & limited edition fashion
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• Grow Sales
• Reduce Your Environmental Impact
• Lower Material Costs
• Drive Innovation
• Increase Value
• Strengthen Brand Equity
In this presentation you will get an intro on how your company can:
The Rise of The 21st Century Charitable & Ethical Fashion Businesses
QUICK LESSON
Ethical Shopping in the News
Ethical Shopping in the News
TOMS
"After years of proving that combining style and charitable causes can make a successful business plan, TOMS has decided to expand its philanthropic
venture and offer a new product: eyewear."
Given over 10 million pairs of shoes 150k given sight
Timberland
“With the Earthkeepers line contributing 60 percent of the company's revenues last year, it is the company's fastest growing line, indicating a real
market for sustainable fashion.”
Article
Levi’s
Levi's Waste < Less program, launched last spring, uses 20% recycled materials--about eight 12- to 20-ounce plastic bottles--in each garment. Net income for the first nine months of 2013 improved 135% from the previous
year, to $212 million on revenue of $3.4 billion.
FastCompany Most Innovative Companies of 2014 - Levis
Nike
Nike created an app that helps companies measure the environmental impact of using different materials. "We created this enormous database of materials and turned it into an index for the entire
industry." The app evolved out of Nike's push to eliminate the use of hazardous chemicals in the creation of its products by 2020.
FastCompany Most Innovative Companies of 2014 - Nike
Warby Parker
Warby Parker was founded with a rebellious spirit and a lofty objective: to create boutique-quality, classically crafted eyewear at a revolutionary price
point and yet, give back.
Given over 500,000 glasses
H&M
In 2012 H&M was the world’s #1 user of organic cotton for a second year in a row saving 450 million liters of water and have now set a goal that by 2020, 100% of the
cotton it uses will be from sustainable sources. H&M also started a clothing recycling program and a collection fabricated in eco-friendly fabrics.
Site
Sevenly
Every week Sevenly teams up with a charity, helping raise funds and awareness for 7 full days. Each purchase made gives $7 to the charity
partner of the week.
Started June 2011 - Donated $2,490,372
ASOS Green Room
Launched in 2010, the ASOS Green Room features a range of environmentally friendly textiles and supports fair trade principles and
traditional craftsmanship.
Over 500 items
Limited Edition Products - 25% 100% to Charity Raised over $1,000,000
Jay Z x Barney's NY
Social Responsibility
Social Responsibility is so important today that people are spending their spare time reading & sharing companies ethics. If the rise of Chipotle indicates anything, it is that these types of concerns are mainstream.
People have always been attracted to brands with meaning, whether their experience of that meaning is tangible and functional or more of an emotional nature. Meaning drives volume; brands that stand for something meaningful and different in customers’ minds can
generate FIVE TIMES more purchases than less meaningful brands. -Nigel Hollis, Harvard Business Review
“”
Enters...
The Collage is a charitable & ethical retail site for the integrity driven consumer that has a love of shopping and design yet
cares about looking good while doing good. !
Do good without sacrificing your style
Main Features
• The Collage is a for-profit social good startup. We are currently an online retailer and soon-to-be innovative design house in the heart of Los Angeles
• Offering brands a special outlet for their sustainable goods and exclusive/limited edition pieces
• We help brands become more sustainable through our strategic program and resources
• We aspire to sell exclusive items on The Collage that can not be found anywhere else. Selling limited edition pieces for a bigger purpose where 20% goes to great causes
Our goal is to be the catalyst for driving iconic brands to positive sustainable change and profitable results.
Our goal is to be a catalyst in driving brands towards positive sustainable change and profitable results.
Brand Pages
!Each brand will have a personal homepage, showcasing the
brands efforts in becoming more sustainable, their latest news and the brands story - Igniting the community to engage with the brand.
!"Transparency is what it's all about," says Mark Newton, vice president of corporate social responsibility for Timberland.
"It's about making sure you practice what you preach.”
Building Brand Value for your Stakeholders
What We Ask Of You!
• Anything ethical: eco-friendly, sustainable, fair-trade, organic or made in USA
• Any limited edition items or special color ways of already popular items that you would like to sell exclusively through us for a bigger cause
• Join The Collage’s program on how to become more sustainable & take advantage of this progression
Culturally sustainability is reaching a tipping point as it shifts from obligation to desire, from doing the right thing to doing the cool thing.
-Mitch Baranowski, co-founder & chief creative officer of BBMG
“ ”
Sustainability = Innovation
There’s a mode of progression happening right now in the fashion
industry and the returns are massive. Drive sales through this channel and get a jump on competitors.
Need more? Business Insider - Why Making Your Business More Sustainable Doesn't Have To Be Expensive Or Hard The Motley Fool - Is Gap Missing Out on the Eco-Fashion Movement? Huffington - Most Fashion Consumers 'Would Pay More' For Ethical Clothing Production NY Times - Designing for the Green Carpet PandoDaily - Why I invest in ethical fashion Crown Companies - The Future of The Business Model Forbes - Why CSR? The Benefits Of Corporate Social Responsibility Will Move You To Act Huffington - Fashion Brands Bet Shoppers Want To Partner For A Cause Ecouterre - Watch the Trailer for “Thread” a Documentary About the Ethics of Fashion FastCo.Exist - A Successful 21st-Century Brand Has To Help Create Meaningful Lives TechCrunch - A New Batch Of Socially Conscious E-Commerce Startups To Put On Your Radar
Innovation is most powerful when it’s activated by collaboration between unlikely partners, coupled with investment dollars, marketing know-how and determination. Now is the time for bold solutions. Incremental change won’t get us where we need to go. And it certainly won’t get us there fast enough. Nor at a scale that makes a difference. We are moving from an era of open innovation to one of systems innovation. -Mark Parker !Nike is a company that is actively engaged in system innovation. Why? Because it has seen that its business model – based on abundant raw materials, cheap labour and endless consumption – will not sustain in the long term. Challenges such as resource scarcity and climate change, alongside greater transparency and customer demands, are creating an unprecedented era of risk and volatility.
“
”
Where We’re At Now
• Now contacting all brands we’re willing to work with
• Landing Page is up
• Promo Video
• Due to this being a developing fashion/market, we have a Survey upon signup to hone down the target audience & critically scale their needs - better serving us both
• Hiring
• Seeking Funding
• Working on Vendor Standards Manual
• Your brand name/logo will be announced on website with featured brands after we receive general interest
JOIN THE MOVEMENT Lets work together & leave a
mark on the world through fashion.
For inquires or to set up a meeting, contact Will: [email protected]
(818) 925-‐8508