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Tenant Engagement Report

By The Local Data Company

2016

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Catchment profile

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• Manchester is one of the largest cities across the UK.• Manchester has a population of 527,239 in 2016, with an resident population of 206,844.• Manchester is made up of nine district's that serve the local workplace and resident population• Notable businesses with headquarters in Manchester are: BBC, Co-operative Group and RBS.

City profile: Manchester

Manchester City Centre

Source: www.tecmark.co.uk

4Source: ONS/UCL

Catchment profiling: Wood Green• The map provides a visual

representation of the distribution of the various catchment profiles in Wood Green, North London.

• Able to see the clustering of Ethnicity central and Multicultural metropolitans in the area.

• More affluent Cosmopolitans are located to the south of Wood Green, with this population made up of young professional workers.

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• Majority of the population (67.1%) is made up of Ethnicity Central.

• Within this segment the majority of the population is either Ethnic Families (35%) or Aspirational Techies (23%).

• Compared to the rest of London, there is a below average representation of Multicultural metropolitans.

Source: ONS

Catchment Profile- Wood Green

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• When comparing the age profiles of Wood Green, London and England, we can see that Wood Green has a similar age profile to the rest of London with an above average number of people under the age of 44.

• Wood Green differs with a significant percentage of its population between 45-64, with a large number of these families with children, as shown by the above average percentage of the population between 0-16.

Source: ONS

Age Profiles- Wood Green

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Average weekly expenditure by ONS profile• Using the ONS classification

profiles that are developed on the back of retailer and household surveys, we can understand the average weekly expenditure by profile type.

• The three ONS profiles with an above average percentage in Wood Green, are in the Top 4 household spending categories.

• Using these figures Manchester is the 109th biggest retail area for Household goods expenditure in the UK

Source: ONS

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Drive times- Wood Green• Within a 10 minute drive

time, there is a population catchment of 537,000 people around Wood Green.

• There is seven existing stores within a 30 min drive time area of the potential site

• This helps to show the impact the new store will have on the existing portfolio (cannibalisation) of the target tenant.

Source: LDC

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Retail environment- Retail Park in East of England

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Historical vacancy rate• Anglia Retail Park (Ipswich) has a vacancy rate above the GB average for retail parks.• The vacancy rate in 2011 to 2013 was similar to the GB average, with an increase in 2013 due to an

occupier leaving the scheme.

Source: LDC

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LDC/MS Health Index methodologyFactors used to determine the Health Index:• Vacancy rate (vacant units/total units) (Points range: -10 to 10)• Long term/Persistent vacancy - units vacant for longer than 1 year (Points range: -5 to 5)• Population density- Catchment population measure (Number of people per unit compared

to the GB average for that retail type e.g. shopping centre mean is 6,477 people per unit) (Points range: -5 to 5)

• Anchor retailers – Number of anchors who are current occupiers and anchors arriving or leaving in the last 24 months (1 point per retailer) (e.g. Marks and Spencer)

• Charity score - % of charity shops in retail locations (negative factor) (Points range: -5 to 5)• Department Store score- Department store presence e.g. Fenwick, Debenhams (Points

range: 5-10 depending on department store)• Cinema score- 3 points for a each cinema• Dwell time - % of leisure units compared to GB Average (Points range: -5 to 5)

N.B All Vacancy rates are calculated using units

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LDC/Morgan Stanley Health Index• East of England Retail Park average

has a stable LDC/Morgan Stanley Health Index.

• East of England retail park scores poorly for Competitor score due to the number of retail parks within a 20min drive time.

• East of England Retail Park has a similar catchment spend, number of anchor retailers and vacancy score, when compared to the GB average.

Source: LDC

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East of England retail offer: Furniture shops

• East of England has an undersupply of Furniture shops, when compared to the GB average.

• East of England has 4 furniture shops, which makes up 0.43% of the total retail and leisure offer.

• Compared to a GB average of 0.59% of the total offer, East of England has a market gap of 2 furniture shops (6 would be 0.59% of the total retail and leisure offer).

Source: LDC

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Target Occupier’s Portfolio

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ScS store portfolio vs. competitors (spider chart)

Source: LDC

• ScS’s largest presence of stores are in North West, when compared to the Top 5 furniture shops across GB.

• Potential for further growth in East of England, with Wren Living and Harveys The Furniture store having a greater percentage of their stores in the East of England.

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Comparable stores• Matching existing tenants on the prospect location, to similar sites in the exiting portfolio

this will help in understanding the potential of the store and selecting suitable benchmark locations.

Source: LDC

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Competition density• ScS on average has 2

competitors in a 200m radius around their stores across GB.

• Oxford falls slightly above this average with four competing stores in a 200m radius.

• The effect of competition on store sales will be above average, when compared to the rest of the ScS store portfolio.

Source: LDC

18ronald@localdatacompany.com | (0) 20 3111 4393 | www.localdatacompany.com