Vs

Online Shopping

Bandra East Region Bandra East region is in the western suburbs of Mumbai.

This region mainly consists of salaried middle class people.

It is a very calm and quiet area.

Even though there is no big mall, this location contains lots of small shops and supermarkets.

Different types of shopping Different types of shops are available in Bandra East region for shopping.

There are no malls in this region but there are four supermarkets, namely, A One supermarket, Meena Bazaar, Anand Bazaar supermarket & Highway Society Supermarket.

Other than this, there are lots of different types of small shops which can be used to purchase groceries, clothes, electronic goods,etc.

Different Online Stores www.flipkart.com

www.homeshop.com

www.amazon.in

www.ebay.in

www.yebhi.com

www.inkfruit.com

www.myntra.com

www.babyoye.com

www.bestylish.com

www.jabong.com

Preference of shopping by people of different age group

• We surveyed 12 people in the neighbourhood of different age group.We classified the age group as

1. Between 16 and 2o

2. Between 20 and 30

3. Between 30 and 40

4. Between 40 and 60

5. More than 60

Result of the Survey Out of 12 people,8 people do online shopping and 4

have not done a single online shopping.

We found that the 4 people who have not done online shopping are either in the age group of 40-60 or more than 60.

From this we can conclude that the younger people are doing more online shopping.

According to our survey, the main reason for younger people to do more online shopping is that shopping can be done at any time.

Result Of The Survey Contd The other reasons are saving time, huge discounts,

more products available for selection and easy to chose and compare the other products.

Even though people do online shopping, they also do physical shopping regularly.

According to our survey, this is because, the delivery of the product and services through offline shopping is faster and they check the quality of the product personally.

Effect Of Increasing Online Shopping

After interviewing different retail shop owners, we understood that they feel threatened by the increasing online shopping.

Online shopping sites do not have to contend with local body tax or value added tax.

They don’t have any overhead costs, they do not have to rent store space, hire man power etc.

So these sites offer discounts and customers are attracted to this.

They compare prices and prefer online shopping.

Suggestions

1. Even though retailers cannot afford to offer too many discounts but they can stay ahead in the markets by increasing the quality and variety of the product they offer.

2. They can start free home delivery.

3. At least during festive seasons they can offer some discounts or gifts.

4. They should make their shops look attractive by systematically arranging each and every item.

Map Of Our Region-Bandra East

Description Of The Map The Three Col0urful dots are the supermarket in our

region.

This is Street Shopping in our region.

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