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Shop CJ Story

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OVERVIEW OF CJ O SHOPPING1

1 CJ GROUP

2 GROWTH & GLOBALIZATION

3 BUSINESS AREA

4 TRUSTING BUILDING

Infra Business

GROUP: Core Businesses Total Sales $26.2billion(2014):Total Sales of Overseas $9billion (2014):

CJ Cheil JedangCJ FreshwayCJ md1CJ ncity

CJ O ShoppingCJ Korea ExpressCJ TelenixCJ Olive Young

CJ E&M (Movie, Broadcasting, Internet, On-line game)CJ Hello VisionCJ Power Cast

CJ Cheil Jedang Bio CJ Pharma

CJ Systems CJ Construction

1 CJ Group1

• The first home shopping company in Korea • Now No. 1 home shopping company in Asia• 2nd largest home shopping company in the world

2004 2008 2011 2013 2015 2020

Dongfang CJ - in Shanghai, China

Tiantian CJ - in Tianjin, China

Shop CJ - in India

CJ Prime Shopping - in Japan

SCJ - in Vietnam

Nanfang CJ - in Guangzhou, China

GCJ - in Thailand

MCJ - in Turkey

ACJ – in Philippine

Sales : $ 4.8 billion(2014)

GROWTH &GLOBALIZATION2

Business Area(TV, Internet,, Mobile, Catalogue)

Business Area3

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TV (Cable, Satellite, IPTV)

Mobile Shopping Catalog

Internet

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Customer’s Trust and Satisfaction As a result of customer oriented innovation and efforts, CJ O Shopping

has positioned itself as No.1 customer-centric on-line company

No.1

No.1

Certificate

(2006~)

(2002~)

(2007~)

“National Brand Competitiveness Index”measured by Korea Productivity Center- Rated on levels of Brand Loyalty & Competitiveness, and Purchase Intention

“National Customer Satisfaction Index”developed & measured by Michigan University & Korea Productivity Center- Rated on levels of Perceived Quality & Value, Complaints, and Loyalty

“Consumer Centered Management”given by Fair Trade Commission- Granted to companies that fulfill a strict consumer complaints management standard stipulated by the FTC- CJ O Shopping acquired the first certificate as a retailer

Trust Building4

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Shop CJ Story 2

1 JV PARTNER

2 Shop CJ HISTORY

3 Broadcasting

3 Connectivity

3 Call Centre

3 Overview

3 Brand

3 Product Portfolio

3 Customer Research

• Global Top 5, Private equity firm • Seeking investment opportunities across

North America, South America, Europe and Asia Pacific

• Focused on media, communications as a quasi strategic investor

• Established in 1989• invested in more than 140 companies• over $40 billion in assets

• Leading on line shopping in Korea• 1st Home Shopping network in • Korea,1995• Revenue, USD 4.8 Bill. (2014)

• No.1 Customer Satisfaction• National Customer Satisfaction Index

No. 1 TV home shopping network (2002~2014 )

• Korea Brand Power Index No. 1 Internet site (2005~2014)

• No.1 success story in Asia • No.1 Home shopping company in 8

countries

The world's leading private equity firm No. 1 Home shopping in Asia*

ONLY ONECJ O SHOPPING4 New JV Partner Shop CJ 1

* Technopak Report 2015

STAR CJ Alive was launched on 22nd September 2009 on Star Utsav

The pilot phase was a 6 hour slot

Positioning is “ A PREMIUM HOMESHOPPING CHANNEL”

•

•22nd Sep 2009 : 6 hour slot operation on STAR Utsav - Mumbai, NCR Area •1st of Aug 2010 : 24hr stand alone home shopping channel STAR CJ Alive launching

•1st of Feb 2011: Internet shopping mall launching    www.starcj.com

•1st of Aug 2012 : All India Delivery

• 12TH OF Oct 2013 : crossed 5 million customers

• 13th of Apr 2015 : Rebranding to Shop CJ, www.shopcj.com

• 14th of Apr 2015: Launching Mobile APP

HISTORYShop CJ 2

World Class Broadcasting InfraBroadcasting facilities Broadcasting experts

About 107 people including Producers, technicians, show hosts

3 Studios1 main control room/ 2 sub control rooms Non-linear editing, recording, Graphics, etc.100% Digital broadcasting facility

BROADCASTING Shop CJ3

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Reaching 75 Million Households through DTH & CATV

CONNECTIVITY Shop CJ4

Two Call Centers Handling over 70,000 Daily Calls

2 CALL CENTER Shop CJ5

3 Screen Multi Channel Synergy- Everyday over 50hrs broadcasting to over 60million hhds, Every month

over 1 million UV coming  

•1st channel – 24hours

•2nd channel – 24hours

•Slot on Star Network – 2hours

• Hindi• 60million HHds

• Hindi• 30million HHds

• Hindi• 120million HHds

•Daily UV – 40,000•Monthly UV– Over 1million

•Mobile DM – 50,000 everyday •M-Com & App

OVERVIEW OF Shop CJ6

GROWTH &GLOBALIZATION3

BrandPortfolio

GlobalKnown

Local Brand

PB &Only One

25%

26%

49%

BRAND IN Shop CJ7

Product Portfolio Status

(for 2014,%)

PRODUCTS PORTFOLIOShop CJ8

Customer satisfaction Index

Scores across parameters are in the range of 80-100%.

88%

84%

75%

92%

82%

81%

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Source : AC NEILSON 2013

CSI RESEARCH Shop CJ9

3 TV Home Shopping in India

• India’s nascent TV Home Shopping market is worth US$525 mil.• TV Home Shopping industry has started to effectively leverage the

reach of cable & satellite in India, estimated at 140 mil. households or ~650 mil. people as of December, 2014. In comparison, the number of internet users is estimated at ~302 mil.

• Growing at 40-50% Y/Y, the industry generated gross merchandise volume (GMV) sales of Rs32 bil. in FYE March 2014. GMV refers to the total value of merchandise sold on the shopping platform.

• MPA analysis indicates that the TV Home Shopping market could generate between Rs 45-50 bil. in FYE March 2015.

TV Home Shopping in India1

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Asia’s No. 1 Home Shopping Network

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