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Learn how to be successful at DR on Facebook, all for less than you think.
Self-Serve Direct Response Advertising
on Facebook for Retailers
Contents
Introduction....................................................................................................3
Recap: Self-Serve Benefits.......................................................................4
What features should you be looking for in a self-service platform?.......................................................................................................... 5
What should you be paying for these features?........................7
Examples of Rules Needed for Self-Serve.......................................8
Example of Self-Serve Success...............................................................8
Conclusion......................................................................................................13
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Introduction
To outsource or bring in-house? That is the question many retailers have been pondering in recent years. Self-serve, in-house is proving to be the winner of that debate, for online retailers especially.
Online retail marketing efforts are increasingly being brought in-house rather than outsourcing to external agencies. StitcherAds has quite a few customers who made that shift. Flash sale sites, innovators and early adopters of trends in retail marketing, tend to experiment with agencies and managed service partners. But often they find that the rapid changes in inventory, changes in price, the need to act quickly – can make a successful agency relationship built around direct response advertising goals tricky, if not impractical.
Understanding what features you need in a self-serve platform and how it will fit your budget, is a crucial factor in deciding what tool to use. This paper looks at key features required for direct response advertising and reviews pricing models.
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CostRemoving the third party means you have more budget for advertising, as you are not paying for a managed service. The accrued savings can be used to strengthen your ad campaigns, as you can increase your ad budget and bids.
ControlComplete ownership of ads means you can apply industry knowledge and manage the campaigns precisely how you want. You control the design, the execution and the reporting.
SpeedThe time to getting your campaign live will be dramatically reduced as you are not using a third party. The clue is in the name, ‘direct response’. In most aspects of business, response has to be quick, as quick as it can. Therefore, adding an additional layer to a process is going to increase response time. Retailers need to be able to act when necessary, so handling the direct response ads makes perfect sense. Responding to your competitors, stock levels, or offering a discount are all decisions that if delayed, can cost your business money.
Self-Serve Benefits: A quick recap on why self-serve is the only choice for online retailers
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